How Apple Product Rumours Get Started

Alyssa Bereznak, writing for The Ringer, pretty much nails it in this really good read:

How does a piece of information from one of the world’s most secretive companies materialize online? It’s a much more opaque process than you might expect. A nugget of information about an unreleased Apple product usually originates in one of four places: an analyst theorizing about what’s next, a discovery within the latest beta operating system’s code, an inside source from the company or a supplier, or a leaked photo from the floor of the Taiwanese Foxconn factory, Apple’s main iPhone manufacturer.

Inside it features commentary from Erik Slivka from MacRumors and also Mikey Campbell from AppleInsider, among others. Definitely worth the read if you’re an Apple news and rumour junkie.

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