iFixit Pays the Price for Early Apple TV 4 Developer Unit Teardown

iFixit surprised everyone when they posted an early teardown of the Apple TV 4 developer unit they received from Apple. Unfortunately, this came at a price, because despite knowing the potential risks, they violated Apple’s terms and conditions and the iPhone maker let them know about it.

The company explained today their iFixit developer account was banned by Apple, along with the associated iFixit iOS app tied to it, for “actions that may hinder the performance or intended use of the App Store, B2B Program, or the Program.”

Here’s how iFixit CEO Kyle Weins explained their reasonings for going ahead with the teardown in a company blog post:

Not too long ago, we tore down the Apple TV and Siri Remote. The  developer unit we disassembled was sent to us by Apple. Evidently, they didn’t intend for us to take it apart. But we’re a teardown and repair company; teardowns are in our DNA—and nothing makes us happier than figuring out what makes these gadgets tick. We weighed the risks, blithely tossed those risks over our shoulder, and tore down the Apple TV anyway.

iFixit appears to have taken the move in stride, saying “live and learn”. The company says they have been “working like gangbusters on our mobile site,” in an effort to replace the pulled iOS app. Was it worth it for iFixit? Maybe, because from a marketing standpoint, everybody on the planet probably saw their teardown.

The Apple TV 4 teardown revealed the A8 processor, plus 2GB of RAM and a larger heatsink. This new Apple TV is “coming soon”, set to be released sometime in October.

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Lakh Jhajj

    I hate Apple when they act this cruel and heartless. I mean we all who ever love technology and gadgets and phones a bit more than average consumers , love to see what’s inside , what r they made of? iFixit didn’t cause any harm or bad publicity to Apple by tearing Apple Tv4. I loved reading that tear down