Instagram Hits 1 Million Active Advertisers, Over 8 Million Business Profiles


Instagram says it now has over 1 million monthly active advertisers on the social network, to go with over 8 million business profiles.

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According to the company, 500,000 advertisers were on Instagram in September 2016, so in six months the number has more than doubled. Last month, 120 million users on Instagram reached out to businesses to get more info, with 80% of users following a business today.

Later this year, Instagram will allow users to book a service with a business directly through business profiles. The company says the greatest adoption of business profiles are from the United States, Brazil, Indonesia, Russia and the United Kingdom.

Ads on Instagram launched in Canada back in late 2014, with initial advertisers being Hudson’s Bay Co., Target Canada, Sport Chek, Air Canada, and Travel Alberta.


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