iOS 7 Running on 250 Million iDevices in 27 Days [Study]

ios 7 adoption

After 27 days of availability, Apple’s latest mobile operating system, iOS 7, is on 71.75% of all active devices, according to the latest report, Mixpanel’s widget.

iOS 6 currently stands at 24.83%, while earlier versions of iOS are running on 3.42% of all iOS devices, as measured by Mixpanel. By comparison, iOS 6 had its share of fast adoption last year, but it took 30 days to reach a 61% adoption rate.

Because Apple is silent on how many of its 700 million iDevices — sold since 2007 — are iOS 7 compatible and in operation, but based on Mixpanel’s chart, the 71.75% of all active iDevices means roughly 250 million iPhones, iPads, and iPod Touches, Philip Elmer Dewitt of Fortune, suggests.

In a separate study, Chitika took the share of North American iPhone traffic under its loop, which is interesting from the perspective of the recent launch of the iPhone 5s and iPhone 5c. We have previously reported that the iPhone 5s is outselling the iPhone 5c, but how does the iPhone 5 stack up compared to the recently released models in terms of web traffic?

Share of North AMerican iPhone Traffic

Chitica has the answer: according to its study, conducted between September 13 and October 3, the iPhone 5 accounts for 40.6% of all North American iPhone web traffic.

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  • m Arch Tom’s on Bar N Ass

    QUOTE: Chitika took the share of North American iPhone traffic

    what traffic ? calls or data ?


  • Martin

    As the last paragraph mentions (as well as the footnote to Chitika’s graphic), it’s the share of iPhone web traffic.

  • m Arch Tom’s on Bar N Ass

    well hidden in a footnote on graphics hardly readable even when zooming in. marc

  • Martin

    Totally agree. But like I said, it’s clearly mentioned in the last paragraph, as well as the 2nd to last paragraph where your original quote can be found.