Apple’s Corporate Culture Delaying ‘iOS in the Car’ Program [Report]


Ios in the car

According to The Information’s Jessica E. Lessin, Apple’s organizational issues are believed to be causing delay in the public rollout of ‘iOS in the Car’ feature, AppleInsider is reporting. The source claims that Apple executives “didn’t quite know what to do” with the iOS in the Car program, which is said to add “pressure on non-hardware products that do not fit within existing teams”.

“Even in the lead-up to iOS in the Car’s high-profile unveiling at Apple’s Worldwide Developers Conference last June, executives were reportedly still unsure about the product’s future. The iOS in the Car group was forced to “lobby hard” for stage time, sources told the publication. 

Following that announcement, Apple CEO Tim Cook called the initiative “very, very important” and a “key focus” for the company heading into 2014. Despite those assurances, however, development appears to have remained slow”.

The report also points out that Apple’s alliances with major manufacturers like Mercedes-Benz and Ferrari have failed to show any progress so far, and announcements from other automakers have been few and far between. As of now, only Siri Eyes Free functionality has made it into production vehicles.

Just yesterday, iOS developer Steve Throughton-Smith uploaded a video showing the much anticipated iOS in the Car feature in action. The video showed the feature being run in the iOS Simulator software for developers, with the in-dash display represented by a separate window.


  • Mikhail_T

    Why would they bother then if they weren’t sure about it? What’s the point of even talking about it with the public if there weren’t any progress

  • artikas

    I’ve seen this happen personally in many companies. They wait so long to roll something out that they fall behind the competition. Instead of “wowing the client” and having them excited they wait so long that by the time they roll it out people are pissed as to why it took so long and relived that its finally there. Not the right emotions you want your customers to feel.

  • WatDah

    I live in Vancouver, and due to the nature of my business I drive all around the lower mainland quite often, and I use Apple Maps and Google Maps A LOT. I find Apple Maps to be rather out dated, missing roads here and there. Some times I look up an address and it’ll direct me to a different, but similar one close by. For example, 8888 123A ave, and it will give me 8888 123 ave instead, and I have no way to correct it. Google Maps are much better mapping wise, but it does give me a wrong location every now and then. Such as showing me its at the start of the road, but it’s actually at the end of the road, that’s a difference of almost 1 block. it might not seem like a big deal, but when you’re looking for a specific house or business, it can be quite annoying. I really like the way Apple Maps look, and the loading speed is faster and quicker then Google Maps, but the way it is (still, after so many months) right now, I’d still prefer Google Maps. I don’t know if I would like to use Apple Maps in my car at this point.