iPad Air 3, iPhone 5se Sales Launch March 18, But May Lack Preorders: Rumour


According to a new report from Mark Gurman over at 9to5Mac, sources inform him Apple could launch new iPad Air 3 and iPhone 5se sales on March 18—but lack preorders, in what could be a new strategy for the company.

After announcing both products at the company’s rumoured March 15 special event, sources note Apple will put the new products “up for sale online and in retail stores as early as Friday, March 18th,” but  “unlikely to offer pre-orders for the new devices, according to sources who cautioned that the plans could still change.”

The iPhone 5se is said to be an updated version of the iPhone 5s, but in a design reminiscent of the iPhone 6/6s. It will reportedly feature the latest A9 CPU, Apple Pay, Live Photos and more.

Sources note manufacturing of the rumoured iPhone 5se began in January, and it will reportedly be offered in the same colours as as the iPhone 6s, which would be Silver, Rose Gold and Space Grey.

Also coming at the event, are rumoured new band options for Apple Watch.

It would be a huge change in strategy to not have pre-orders for both of these products, if true. There is definitely demand for an iPad Air 3 and ‘iPhone 5se’, so it would not make sense for pre-orders to disappear.

Regardless, get your wallets ready, folks.


  • Shameer Mulji

    Looks like there is pent-up demand for Air 3 & iPhone 5se. By not doing pre-orders, chances are it’ll generate launch lineups that Apple Stores have been known for. Good way to generate some excitement.

  • jmcd102

    I just want them to be consistent on releases.

  • winnertakesteve

    Please please pleeeeease pencil support. The comparative urgency of adding a flash to encorage more iPad photography is ridiculous.

  • Shameer Mulji

    Fact is that people are already taking pictures with their iPads so no encouragement needed. So why not let them take better pictures by putting in a better camera?

  • winnertakesteve

    it’d be fine to include, but it hardly feels like a must have feature that would drive sagging iPad sales. People use iPad cameras because they’re there, but I can’t imagine someone deciding to buy an iPad *for* the camera.

    I could be wrong. But pencil opens iPads up as a whole new category of device, and it’s an accessory up sell too. It’s the first thing that’s made me considering upgrading in 4 years.

  • ShaBi

    I think you’re reading too far into his comment. He’s pretty much saying its a good feature to include, he didn’t say it’s necessary. And he’s not disagreeing with the Pencil support either…. which I also agree with. I’d be surprised if the new iPads didn’t support it.

  • Very simple… If there’s no preorder… Apple expect to be able to have enough stuffs in store…. It’s not the first time, often with Mac,the announce and release the product the same week….
    I’m just curious to see how the Air 3 will be… Because if it’s too powerful n pack with features, the pro won’t be a pro much… And as a Pro owner, I would be pissed… Heheh

  • winnertakesteve

    yeah, apologies, i’m less disagreeing with anyone here than just being wary apple will decide a flash and a louder speaker are sufficient upgrades. basically like what they did with the mini 3. (actually i do think there will be a processor upgrade, but not wanting to overshadow the pro, it’ll probably be only around 20% faster than the air 2)

  • If the air 3 is within the price range of the air 2 ($650) it’ll be mine.
    I really hope they don’t try and go the pro price with it and place it at $800-$900

  • Wall Man

    I will be following the pricing with great interest. My GUESS is that the Air3 will be priced higher the the existing Air2 models due to the weaker Canadian dollar.

    The Air2 may drop in price but probably not as much, again due to the weak Canadian dollar.

    Currently there is under a 10% price difference between the Cdn vs US Air2 pricing.

    FYI, I bought an Air2 a couple of weeks ago for my wife. Even with the new rumours I’m still happy with the purchase.

  • I was tempted to buy the air 2 anyways as well, I’m trying keep my patients and wait. A 10-20% increase wouldn’t be so bad, I’m more hoping their Air 2 will drop by $100 and the air 3 will take its existing price point. Almost like they do with older iPhones.

  • Kirk

    iPhone 5se? I still just find this hard to swallow. If I was in anyway thinking about getting a new phone I would just wait later this year for the iPhone 7 launch.. Yes it costs more, but if I was able to drop $$$ on a 5se, why wouldn’t I hold off… Save more money and get a better phone later on? Maybe I’m wrong but the iPad Air 3 seems way more believable then this new 5se thing….