We know how many iPhone 6 and iPhone 6 Plus units Apple sold in the first 72 hours of availability, but how about the last two weeks of the calendar quarter that ended on September 30, 2014? Consumer Intelligence Research Partners (CIRP) tries to shed some light with their latest survey.
As it turns out, the latest iPhone 6 units accounted for almost half of all iPhones sold in the past calendar quarter — more precisely, 46%. Of those, the iPhone 6 sold better, with 33% of all sales, while the iPhone 6 Plus got the remaining 13%.
“The iPhone 6 and 6 Plus had a very successful start, which should dominate Apple’s iPhone results for the quarter,” said Josh Lowitz, CIRP Partner and Co-Founder. “Not only did customers gravitate to the two new flagship phones, Apple also captured a $100 premium with the 6 Plus. In about two weeks, this model accounted for 13% of iPhone sales for the quarter. Apple’s revised pricing for upgraded storage, at $100 for 64GB and $200 for 128GB, should also boost iPhone revenue.”
The iPad Air is on top of Apple’s tablet sales: according to Mike Levin, a partner of CIRP, the 9.7-inch iPad Air grabbed more than half of the total iPad sales in the past quarter, with 54%.
The CIRP survey was conducted between September 30 and October 9, 2014, and involved 500 US Apple customers who purchased an iPhone, iPad, or Mac in the country during the past calendar quarter.