iPhone 6s Camera Tested on the Runway at New York Fashion Week



Apple is still preparing shipments for next week’s public launch of the iPhone 6s, but the folks at Vogue managed to get an early unit to test the phone’s new camera at New York Fashion Week.

According to Kevin Lu, who became the first photographer to snap pictures with the iPhone 6s, the new 12-megapixel camera sensor does not disappoint. Here’s what Lu had to say about the new camera after hitting the runways with it:

“It’s a lot quicker, so I can get more shots that I want, so I don’t miss much. I also do videography, so the 4K video is really helpful because the quality is absolutely insane on a mobile phone, and you can see a lot of detail.”

Lu says that the new 12-megapixel gives you incredible detail in your pictures. The higher megapixel count also gives you the ability to zoom in a lot closer when you need to,


The iPhone 6s and iPhone 6s Plus went up for pre-order last Friday and will hit stores on September 25.


  • winnertakesteve

    Is anyone else getting exasperated with apple’s self contradicting marketing/fandom machine? big phones are awkward > we only release big phones now; megapixels don’t matter > megapixels matter immediately after we add them; stylus ‘yuck!’ > check out our amazing new apple pencil! And so on…

    i know its to an extent its how companies always work, and maybe i’m just being nostalgic, but it used to feel like apple had something resembling a philosophy, whereas now, its truly just… marketing.

  • hub2

    Apple is a master at human and consumer psychology. Each of those points could be marked with an asterisk saying “for now”, “given current tech”, etc. But that would simply tell potential customers to stay away from what they have available right now.

    Big phones *are* more awkward, especially iPhones which lack the “back” button at the bottom left that Androids have. The “reachability” accessed by double-touching the Home button is a kludge that basically acknowledges this.

    As for the stylus yuck… for better or worse, that was 5 years ago, and the person who said that is no longer with us.

    A far worse philosophical shift is that Steve Jobs had a music manifesto in 2007 that stated Apple wanted looser or no DRM on music, it was the studios that demanded it. Oddly that didn’t apply to videos, and now Apple through Beats is jumping into the content creation business which will inevitably, like Sony’s entertainment division did, force some crippling demands on the business decisions of their electronics division.