iPhone 7 Adoption Rate Similar to Last Year after First-Weekend Sales: Localytics


Since Apple won’t release the first-weekend sales figures for the iPhone 7 and 7 Plus, because it doesn’t count as a representative metric anymore (according to the company), we have to rely on market research firms. Among the first to release figures that could give us an idea of how the iPhone 7 performed in the first 72 hours of availability was Localytics.

IPhone 7 Market Share

After examining 70 million iOS devices for this study, Localytics concluded that the iPhone 7 is off to a nice start, with an adoption pattern that reflects last year’s. The first-weekend adoption of the latest handset matches that of the iPhone 6s (1%), while the iPhone 7 Plus was similar to its year-old sibling: 0.2% versus 0.3%.

IPhone 7 vs previous models

According the Localytics, the devices haven’t been able to match the success of the iPhone 6 from two years ago, when the first-weekend adoption rate was 2% for the 4.7-inch model. The Plus model appears to have shown a similar adoption rate ever since it became available.

IOS 10

After looking at the iOS 10 adoption rate, Localytics concluded that this year customers are jumping on the latest software a bit more slowly than last year and the year before. iOS 10 adoption is behind the previous OS version, despite positive reviews, at 26% against 31%, and iOS 8 was at 28% after the first weekend sales, according to Localytics.


  • Dany Quirion

    We also have to keep in mind that 2 years ago the iphone wasnt as expensive outside the US, since the global oil crash starting to bring down currencies at the same time.

  • Michel Plante

    Yes and also has they say if it ain’t broken don’t fix it ????????????

  • Natashaah

    WARNING!! Do NOT use Localytics for your mobile app. They will SCAM you
    and charge $1000s without prior notice or invoice. They don’t disclose
    their prices on their page for a reason. They have the worst customer
    service. Don’t be fooled by their nice marketing. This company is hoax.
    Look for other more reputable mobile analytics providers.