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iPhone 7 Currently Outselling the 8 Ahead of iPhone X Launch: Analyst

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Apple’s highly-anticipated and most advanced (and priciest) smartphone, the iPhone X, doesn’t go on sale until the 3rd of November, but it is already affecting the sales of the iPhones currently on the market.

According to research made by KeyBanc Capital Markets analyst John Vinh (via Reuters), surveys of sales through carrier stores suggest that last year’s iPhone 7 and iPhone 7 Plus are outselling the new iPhone 8 and iPhone 8 Plus in both the United States and the United Kingdom.

It easy to understand that many consumers are eagerly anticipating the iPhone X, hence the 8/8 Plus’s weaker sales, but according to Vinh, there are two other factors at play.

First is the price-cut on the iPhone 7, which allowed those who wanted a new iPhone this year but didn’t want to pay the $1319+ CAD price tag for the flagship model to pick one up, as they see a big price difference on what they might consider comparable models.

“Many respondents indicated that a meaningful portion of customers are buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone,” Vinh wrote.

The second factor at play, according to Vinh, is the lack of widespread promotional material for the iPhone 8 and iPhone 8 Plus. “While carriers continue to offer promotions for the new iPhone 8,” reads the report, “they have been much more modest compared to the iPhone 7 launch last year.”

Apple’s wildly-anticipated iPhone X, a glass and stainless steel device with an edge-to-edge OLED display, will start shipping from November 3. The 10th-anniversary iPhone is priced from $1319 USD — Apple’s most expensive smartphone to date.

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  • jabohn

    Due to the terrible exchange rates, I held off on buying a new iPhone last year and waited until the iPhone 7 came down in price before buying one in September. I’m not interested in wireless charging and not a fan of the glass in the iPhone 8, plus in buying the 7 I got way more storage. Everything else in the iPhone 8 seems to just be a slight boost from the 7.

  • FragilityG4

    It really is a 7s. I’m holding out for the X.

  • Chrome262

    Yeah me to. saw a deal already for 99 bucks on contract renewal for iPhone 8. wondering if they will offer similar for the x, well i am exception it to be more, but far less then full price. Although who knows in Feb when my contract goes up for renewal

  • jabohn

    I see very little in the X that entices me. Probably the OLED screen and that’s it. The edge to edge screen looks like a wizz-bang feature but adding no actual usage benefit and the more I look at the notch at the top I see it getting in the way of the UI. Same with FaceID… TouchID is going to be much better over all. I’ll also miss the home button. It just looks like a bunch or re-working the user interface and experience to work around the removal of hardware items that have worked so well, instead of the hardware and software naturally working and evolving together.

  • Riddlemethis

    The 10 may very likely run into some serious hardware issues. Of course those who only care about the wow factor and bragging rights won’t care.

  • FragilityG4

    When you see those deals for iPhone you have to read the fine print as it almost always says that it’s with a trade in of a value of nearly three hundred dollars.

  • FragilityG4

    I have concerns over the home button but I think I will adapt. The more I think of using FaceID the more excited I get. It just seems so much simpler. Also to note I’m using a 5s so anything is an upgrade Hahaha

  • Quattro

    “wildly-anticipated” is an over-statement, unless you are one of the early adopters who exist within the relatively small percentage of people who actually keep on top of iPhone introductions. Every – single – person I have spoken with hasn’t a clue about what iPhone has just come out and that another one is soon to follow.

    iPhone X is a lemon, and it hasn’t even hit the market yet. Soon to be doomed as a joke because of it’s insane reduction in usability. 2018 will be a recovery year as Apple scrambles to fix the ridiculous design of this hot mess.

  • Aleks Oniszczak

    It’s actually a 6sss – 4th version of the iPhone 6

  • Aleks Oniszczak

    Not only that, there is a bar at the bottom of the screen in place if the home button which also reduces the amount of usable screen area.

  • xxxJDxxx

    I’m certainly eagerly waiting for it and I’m still on a 6S. Im looking forward to face ID and I think the removal of the home button will actually be nice. Having lost 3D touch multitasking on the iOS 11 update I’m actually finding it a real pain to double click the home button.
    Probably going to go with the bigger storage option as I feel like I’ll have a better chance of getting that at launch. Thinking most will opt for the lower storage option due to the high price.

  • Salinger

    Excellent!! I love to see people ragging on the iPhone X. Hopefully you can convince as many people as possible not to buy it. It’ll give me all the more chance to nab one on launch day. Cheers!

  • FragilityG4

    The most recent update returned the 3D Touch for multitasking didn’t it?

  • xxxJDxxx

    I think its just the beta at this point

  • FragilityG4

    I think you’re right. 3D Touch… another great feature I can’t wait to use! Hahaha

  • Hondanazi

    Lol …..Bravo I second that! More for me!

  • Chrome262

    when are we getting the damn iPhone upgrade program from apple.. so worth it. I even emailed CRTC about it a few times ugggg

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