Goldman Sachs Says iPhone 8 Will Cost $1,000 USD


Apple has received another target price hike, this time from Goldman Sachs, who reiterated its buy rating for Apple and raises its price target to $170 from $164 and also expects the tech giant’s upcoming flagship iPhone 8, likely to be unveiled in September, to cost $1,000 USD, or $1372 CAD (at today’s exchange rate).

According to Goldman Sachs’ Simona Jankowski, Apple’s soon-to-be-released iPhone 8 (also rumoured to be named iPhone X) will mark the most anticipated iPhone launch since September 2014.

“We think the higher demand for the larger (5.8″) form factor will be supported by the fact that the iPhone 8 will have compelling new features not available in the smaller form factors,” wrote Jankowski.

“We expect the iPhone 8 to have 128 GB and 256 GB models priced at $999 and $1,099, respectively,” Jankowski and her team told their clients in a note seen by Business Insider.

The analyst expects the new iPhone 8 will offer premium features such as a 5.8 inch OLED display and 3D sensing augmented reality technology. She predicts Apple will sell the 128GB and 256GB storage iPhone 8 models for $999 USD and $1,099 USD respectively compared to the $749 USD price of the current 128GB iPhone 7.

As a result, Jankowski estimates fiscal 2018 iPhone average selling prices will rise 16 percent year-over-year to $763 USD versus the $675 USD Wall Street consensus. She raised her Apple fiscal 2018 earnings-per-share forecast to $11.50 from $11.00.

How much are you willing to spend on iPhone 8?


  • That’s way too much. Can’t imagine what the Plus will cost..

  • Dehop

    Not for me at that price.

  • hlna55

    See ya Apple. Been fun.

    Ps. Hey TIM… OLED displays are not “premium”. They are 3 year old technology.

  • speedracer99

    They should call it iPhone Elite, since that is the only people who will be able to afford it.

  • Salinger

    “to cost $1,000 USD, or $1372 CAD (at today’s exchange rate)”

    ….or $1,499 CAD once Apple adds in their currency fluctuation buffer. 🙂

  • True 🙂

  • Tim

    I think the entry level will be *899 USD or perhaps something just slightly higher. I have a feeling the Apple engages in disinformation campaigns like this to make an objectively high price seem low at the time of product release. I’m not sure if they were behind it, but this happened with the inital ipad release, everyone anticipated astronomical prices and when it was finally announced the $499 USD seemed relatively reasonable compared to the sky high prices everyone was anticipating..

  • OliChabot

    Reasonnable iPhone prices for the next iteration should be 599USD for the 7s, 699USD for the 7s+, 799USD for the 8. If we even push it, 899USD for the iPhone 8, but I just don’t see it being a global success if it ends up costing more than 1200CAD or 1200EUR… Especially since we’ll be pretty much getting technology from 2 years. I don’t know how I even feel about Apple anymore

  • OliChabot

    actually, if the iPhone 8 has a 5’8inch screen, I don’t think it’ll have a ”Plus” version. Following actual rumors, there would be upgraded version of iPhone 7, named 7s and 7s Plus, and a new higher-end iPhone 8 with a 5.8inch display.