Research Shows Apple Built the iPhone to Meet Target Battery Life


Battery life has always been one of the issues that iPhone users want Apple to address with every next-generation device. However, if we look back at the battery life of the iPhones that Apple has released so far, we find that the company may have a target battery life in mind and may build its hardware around it, highlights Jason Snell of Six Colors (via The Loop).

While battery life depends on personal usage, the only “reliable” data to prove that fact comes from Apple’s battery-life claims. Stephen Hackett of Connected and 512 Pixels looked back in time, just to find that Snell was right, well, until this year, when Apple released the iPhone 6 and iPhone 6 Plus.

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As you can seen from the above charts, the iPhone 6 seems to be in line with Snell’s claim, but the iPhone 6 Plus beats all expectations. “That’s the device that has truly broken Apple out of its ‘solve for x’ battery-life approach after eight years,” writes Snell.

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As for the iPad, we can see a consistency in battery-life claims: Apple has defined a target of 10 hours of battery life, and it has been up to that standard with each release.


  • Al

    A set battery life is simply one of a great many goals to meet. The emphasis given in the article, as if to say little else has as much importance, is just silly.

  • matt

    Battery life subject is way too subjective to really base Any claims on

  • artikas


  • hub2

    The problem is the criteria Apple uses is almost the same as 2007: talk time, internet browsing on wifi, audio playback, with minor variations to account for the move to 3G/LTE and HD video.

    These are all low-intensity tasks though and don’t account for addition of energy-hungry features like GPS and HD video capture.