Apple customers are still the most satisfied among all smartphone users, but the company is losing ground in terms of consumer satisfaction, according to a new report issued by the American Consumer Satisfaction Index.
As the report highlights, the Apple is still at the top of the consumer satisfaction index. It received 81 points on a scale of 100, dropping 2 points from last year’s position of 83 points. Also, the “iPhone appears to lag in the consumer satisfaction rating of 86 for Apple desktop, laptop and tablet business,” CNET informs.
While the iPhone’s popularity slightly dropped among consumers, Samsung recorded the biggest gain among all handset manufacturers, posting a 7% growth since last year’s position. Motorola is poised to grow as well, as it received 77 points in terms of customer satisfaction, second only to Apple.
“The improvement [for Samsung] is the largest yet for any cellphone manufacturer,” the ACSI report said. “Nevertheless, Samsung remains well behind industry leader Apple.”
The ASCI consumer satisfaction index is based on a survey of 70,000 people in the US. It measures customer satisfaction with more than 230 companies in 43 industries and ten economic sectors.
