Lack of Headphone Jack a Non-Issue for US iPhone 7 Buyers: Kantar


In the battle for market share, the three months ending October 2016 were successful for Apple, according to Kantar Worldpanel’s latest report. The iPhone 7 release has pushed the company US market share up by 7% to 40.5% from the 33.5% recorded a year ago.

Kantar iphone 7
Apple, however, had a “little” help from Samsung: The disastrous Note 7 was launched by the South Korean smartphone manufacturer ahead of the iPhone 7. You may recall that the Note 7 made headlines due to its faulty battery and prompted Samsung to initiate a worldwide recall of the high-end handset.

As expected, the faulty Note 7 benefited Apple’s iPhone 7, which, as a result, was well received in the US despite the lack of a headphone jack.

“The lack of the headphone jack has proved to be a non-issue for US iPhone consumers, as iPhone 7 was the top selling device in the three months ending October 2016, achieving 10.6% of smartphone sales, despite not being available for the full three-month period,” said Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech.

But it wasn’t only the US: The iPhone 7 was also well received in China. It was the second-best-selling handset in Urban China, capturing close to 4% of overall smartphone sales, hence entering the top 10 most popular smartphones list with 1.9%, according to Tamsin Timpson, Strategic Insight Director at Kantar Worldpanel ComTech Asia.

iOS’ market share in China is 17.5%, thanks to the positive customer reaction to the iPhone 7. Apple is now ahead of the popular Xiaomi, which accounts for only 15.9% of the Chinese smartphone market.

Google’s Android remains the uncrowned king of mobile operating systems, though, with a global share of 75%.


  • Chrome262

    Never thought it was and issue to begin with, people didn’t realize at first there was an adaptor, and the new headphones worked on lighting. The “non-tech” people I know asked me all sorts of panicked questions about it, relaxed when I said “the headphones that come with it will work with it” lol bluetooth is the way to go anyway, no wires to get hooked on subway commuters

  • Michal

    I dunno what happened to the ‘it just works’ mantra of the Apple i used to love… but i miss it. i personally feel Apple is losing the bleeding edge of things.
    specially when you add on the macbook pro stuff (which you cant even plug the iphone into (without ridiculousness of dongles) and which contains the headphone jack)

    but hey, #courage all the way into the wireless world.

  • xxxJDxxx

    Still won’t buy one. Skipped on the new Macbook too that i was considering upgrading to. Give me back my ports!!!

  • Aleks Oniszczak

    I’m waiting for bluetooth earbuds you can charge by plugging them into the phone. And then I might as well just keep them plugged in while listening to them so i don’t run out of batteries.

  • raslucas

    Maybe it’s just all relative. “Yeah, it’s a minor inconvenience to not have a analog jack, but at least I don’t have to worry about my phone exploding.”

  • LouisDC

    I like to do the DJ in family partys using the Djay2 app. I use a 15$ splitter cable to pre-cue the next song (listen to the next song while the current one is playing). This splitter cable basically just splits the left and right channels so I can send one to the main speakers, and the other one to my headphones. Works like a charm, and works with all DJ software.

    With the iPhone 7, I’ll be forced to use either bluetooth or the adapter that comes with the phone. And since I cannot split the channels over bluetooth, it means my only option is using the adapter.

    Or I could purchase a device that plugs into the lightning port and provides dual sound output. The price of that device? 170$ CAD, and works only with the DJay software.

    And what if Apple decide to remove the lightning port in the iPhone 8, to replace it with a USB-C connector? I’ll be screwed again.

    The headphone jack is necessary in any device that plays music, IMO. It may be an old standard, but it just works. With any audio accessory. It’s just so simple.

    I’m really pissed that they removed the jack on new iPhones. I might even consider going to Android because of that.

    All the reasons they gave for removing the jack are bogus. It IS possible to do a waterproof port, and it’s not what’s limiting the size of the phone (it’s thin enough!).

    I’ll be keeping my 6S for a long time…

  • erth

    well, i bought a iphone 6s, because it had a earphone jack and the iphone 7 did not. just because someone spouts off about it being a non issue, doesn’t mean it isn’t.
    i voted for a earphone jack.

  • Chrome262

    but aren’t we all suppose to be on USB-C already though??? Wait, and shouldn’t we be on bluetooth 5 even before it comes out. Tech comes out so fast now, its difficult to keep up, and I know all the companies are struggling to be innovative. Hate to be in that department in any company.