Apple Price Drops iPhone SE, iPhone 6s/6s Plus, iPhone 7/7 Plus in Canada [u]


Apple announced the iPhone 8, iPhone 8 Plus and iPhone X (pronounced ‘ten’) today at its special event, an inaugural keynote at the Steve Jobs Theater at Apple Park, the company’s new headquarters.

iPhone X pricing starts at $1319 CAD unlocked for the 64GB version, which does not reflect an exchange rate on our strengthening dollar as of late.

If iPhone X and iPhone 8 and iPhone 8 Plus are too rich for your blood, check out the quiet price drops on iPhone SE, iPhone 6s/6s Plus and iPhone 7/7 Plus, seeing decreases of up to $170 CAD.

Screenshot 2017 09 12 16 33 37

Prices are in Canadian below, with former pricing in brackets:

iPhone SE

  • 32GB: $469 (was $579; $110 off)
  • 128GB: $599 (was $709; $110 off)

iPhone 6s

  • 32GB: $599 (was $769; $170 off)
  • 128GB: $739 (was $899; $160 off)
iPhone 6s Plus
  • 32GB: $739 (was $899; $160 off)
  • 128GB: 869 (was $1029; $160 off)
iPhone 7
  • 32GB: $739 (was $899; ($160 off)
  • 128GB: $869 (was $1029; $160 off)
  • No longer available: 256GB (was $1159)
iPhone 7 Plus
  • 32GB: $899 (was $1049; $150 off)
  • 128GB: $1029 (was $1179; $150 off)
  • No longer available: 256GB (was $1309)

Now compare prices of iPhone X, iPhone 8 and iPhone 8 Plus:

iPhone 8

  • 64GB: $929
  • 256GB: $1139

iPhone 8 Plus

  • 64GB: $1059
  • 256GB: $1269

iPhone X

  • 64GB: $1319
  • 256GB: $1529

Update: Price chart added thanks to iPhone in Canada reader @Nagchamalla:

iPhone 8 and iPhone 8 Plus are seeing lower starting prices compared to last year’s iPhone 7 and iPhone 7 Plus. But iPhone X takes the cake, as pricing reflects higher than current exchange rates.

What iPhone will you be buying this fall?


  • Andy


  • pg_72

    I won’t be upgrading…I’ve got the 7 Plus, I was really excited about the X…but there is no way to justify that price. I buy my phones outright, not getting into contracts anymore, esp since I have the Koodo $48 Manitoba plan in NS. I’ll use my 7 Plus for another year, see what Sept 2018 brings.

  • Rick Jeans

    I agree. It is higher price not reflecting our stronger dollar. It’s a rip off!

  • The only good thing is I can sell my iPhone 7 Plus with a better price, since the price is still high… sadly the X is soooo expensive… but so the Galaxy Note 8 too…

  • Dollar Guy

    When will Apple readjust their prices to reflect the difference between the US and Canadian dollar? The last time the prices were changed was when the difference was much greater. I will hold off on any major Apple purchases until there is another adjustment. I am in no rush for any new hardware.

  • Tim

    It’s annoying that the X doesn’t have a 128gb config. They’re tacitly forcing people coming from that spec to pay more for less storage or pay way more for double the storage.

  • FragilityG4

    Currency changes everyday. They change their phones once a year. Their prices reflect the dollar at the time with a cushion for fluctuation. This is NOT new and certainly NOT exclusive to Apple. ALL companies do this. A perfect example is ecobee. The ecobee 3 is $299CND and $199USD. The ecobee 4 is ONLY available in the US and ecobee is a TORONTO company. So lets temper the currency complaints because this anything but new, and anything but exclusive to Apple.

  • FragilityG4

    Read my post above in response to Dollar Guy.

  • makeittalk

    Didn’t see anything today of sufficient value worth upgrading so I will be skipping this year. Let’s see what 2018 brings.

  • I noticed Project Red was not listed and is not available on Apple Store anymore.

  • Update: post has a chart to visualize price drops. Refresh the page to check it out.

  • Kirk

    I’ll be sticking with my 7. Both new phones are like awesome, but I can’t justify an upgrade yearly. I usually go every two years.

  • Dollar Guy

    Maybe try re-reading the post.

    Nowhere did anyone say that this was exclusive to Apple.

    I will wait until the exchange is a little more favorable before I buy hardware that is not a necessity. If you choose to throw your money away feel free. It is YOUR money. Fanboyz. Sheesh.

  • I think the reason for the ecobee 4 not being in Canada is the fact that the Amazon Echo isn’t available in Canada and the ecobee 4 uses that technology. They’re probably not allowed to sell it in Canada because of some restriction from Amazon or some Canadian clearance they don’t have yet.

  • OliChabot

    Are you sure this years iPhone have lower prices ? Pretty sure the iPhone 7 Plus was 1029$ when it first was introduced, and the iPhone 7 somewhere around 869?

  • KBlazer07

    Agreed as I’ve been saving all year for the X, will put it off to next year. $1700 after taxes for something that lists a primary feature as being an emoji maker is ridiculous.

  • FragilityG4

    When currency is more favourable? Don’t expect parity or anything close to it anytime soon. Throw my money away? No thank you my family comes first before any phone (hence the 5s I’m typing from). I’ll use Rogers money to buy this one! I would call you a name too, but beyond immaturity what would that prove?

  • FragilityG4

    That would make sense. They still have it on their Canadian site so it seems destined to come here. I’m happy with my ecobee 3 and didn’t really want the 4.

  • makeittalk

    Over the last few years, Apple has gotten pretty featured-out with the phones. Not much innovation left for this device other than how one interacts with it. Think I will keep my phones until there’s a new feature i crave.

  • Rick Jeans

    Well we should be writing to the companies and complaining. But Canadians are so passive when it comes to taking action. I sent Apple two emails complaining about the pricing. Never mind all companies do this. Apple can take a leadership role. I encourage all of you to send apple an email.

  • FragilityG4

    The thing is you can write emails all you want but as long as people keep buying nothing will change.

  • Kuroneko

    That’s exactly what I’m trying to do especially I’d like to see how the Face ID works in the real world with people who wear glasses.