With the iPhone X, Apple’s iPhone ‘Super Cycle’ is Back on Track


Apple’s on again, off again iPhone upgrade super cycle appears to be back on track with the release of the company’s latest smartphone, the iPhone X.

According to new report from IHS Markit (via DigiTimes) suggests that despite early supply constraints, the iPhone X is selling at a breakneck pace, while Apple’s supply chain is now churning out the flagship smartphone.

In eight countries – typically high GDP markets – the iPhone X already makes up over 2% of all iPhones (including the old models).

“In the US, iPhone X adoption after three weeks matched the adoption of iPhone 8 Plus and beat early adoption levels for both the iPhone 8 and 7 Plus,” reads the report. “Only the iPhone 7 model had greater initial success. In Japan, initial iPhone X adoption was as good as or better than any recent iPhone launch, and matched the level of the iPhone 7.”

Additionally, countries where Apple’s “Plus” models have sold well have taken to the flagship smartphone, as these consumers value a bigger display and dual-lens camera technology.

Although there was some early concern about supply constraints that would make it difficult for Apple to meet demand until well into 2018, those fears appear to have been mostly unfounded. IHS Markit says that initial uptake in countries where the iPhone X has launched is very similar to that of previous iPhone launches.

IHS Markit forecasts Apple to ship 88.8 million iPhones in Q4 2017, which would be the biggest quarter for iPhone shipments to date. Beyond December, Apple is expected to have its best year ever in 2018, with each quarter set to top the same quarter in 2017.

If Apple can ship 30 million iPhone X units, the iPhone average selling price will surpass $700 USD for the very first time, assuming Apple can ship 88.8 million iPhones in total.


  • jay

    i got my iphone X the first day it came out and love it. i also got an iphone 8 for work and holding it in my hand it feels like going back in time. it feels (iOS) and looks (display) same as my old iphone 6. i am not sure why people would buy it?

  • Hosaka

    I know the feeling. After using the iPhone X for a week now, whenever I pick up my SO’s iPhone 6 or someone’s else older iPhone, I feel I’ve taken a step backward.

    I surely don’t miss the home button!

  • FragilityG4

    My phones still on order… I’m trying to not be a jealous guy… I’m trying, with limited success.

  • Hosaka

    Any updates? Where did you order yours?

    I’d imagine you should be close to getting it with inventory/production catching up.

  • Olivier

    Reading this while I have my 8 Plus makes me excited for next years’s release lol

  • Gerry Lee

    Whenever I pick up the Plus model, it’s so big now lol.

  • Andy

    I love my X too. Walked into a Rogers store and they had one in stock. Upgraded on the spot.

  • FragilityG4

    I order mine on Rogers website and I’ve been stalled in the 570 range for the last two weeks! I also thought that it would be improving but it seems that Rogers is not getting a lot of allocations. I couldn’t help but to think that perhaps the negative remarks on the iPhone 8 sales has moved Apple to limit the supplies. On the weekend I emailed Mr. Natale to this effect and to my surprise the next day (Sunday) I received a phone call from his office. They told me that they take my complaint serious and are in the process of finding me a device sooner rather than later. I must say I’m impressed because the email could have just as easily been ignored or responded in a corporate template email. Their customer service has come a long way and I’m happy to be a customer…. now if I could only get my phone!

  • Riley Freeman

    yea i have an iphone x had it since nov 4 and i hate using my work phone. im so used to not having a button i find myself trying to swipe up on my iphone 6. My company will never give us iphone x’s as long as they keep making these cheaper models

  • Emporer Mafia

    All the A… Heads…

  • jay

    yeah plus is a great phone