Walter Isaacson, the acclaimed author of Steve Jobs’ biography, has said in an interview on CNBC earlier today that the Apple founder would have gone with the Beats deal as well, Fortune is reporting. He argued that Beats co-founder Jimmy Iovine and Jobs had bonded over their shared love of music, and that Jobs would have been interested in adding Iovine’s “cool” factor to the company.
“I think Jimmy is the greatest talent spotter now in the music and content business, so it feels like part of the DNA of Apple.” When asked specifically if Jobs would have done the deal, Isaccson said: “Yeah. I don’t think he would have cared that much about buying the piece of hardware, the headphones, although he was the one who touted those headphones. He and Dr. Dre and Jimmy Iovine they’re are sending headphones out to all of their friends because they really care if you’re getting the bass right when you’re listening to the music.”
Yesterday, Will.i.am, who is also one of the co-founders and equity partners in Beats Electronics, believes that the deal is not just good for the company, it’s good for the culture as well. According to Apple, the acquisition should close in the fourth quarter, with co-founders Dr. Dre and Jimmy Iovine also joining the Cupertino company.