iTunes Movie Rentals Get $6.99 Price Tier in Canada for Select Releases


If you’re looking to rent a movie in iTunes in Canada, it appears Apple has quietly introduced a new $6.99 price tier for select new releases.

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The $6.99 rental price is the same for HD or SD quality, while the purchase price remains at $24.99 for the latest movies. But not all rentals are $6.99, as some remain at $5.99. Older titles are available to rent for $4.99 (like Starship Troopers, baby), while the pricing varies depending on title.

Back in 2013, iTunes movie rentals in Canada dropped to $4.99 from $5.99. Fast forward to 2017 and we’re now paying up to $6.99 for new releases. All iTunes movie rentals include a 48 hour window to finish watching your movie.

Apple has started listing 4K HDR movies in iTunes, to support the new Apple TV 4K. Rental price increases may reflect a growing 4K library, but at this time, we’re not sure about that. We’ve reached out to Apple for comment and will post an update when we hear back.

Thanks Tommy


  • Bleep Bloop

    At that price point, I’m more likely to wait a month (or until Christmas sales) and then buy the new release for $10-$15 from the iTunes store.

  • Yeah, I rented The Big Sick a few nights ago and noticed it was $6.99. Ouch. It’s a pretty new movie though and it was really good, so I don’t feel completely ripped off, but it sucks that Apple seems to be increasing Canadian prices for everything. (Sucks what they’re charging for the new iPhones too.)

    I’m guessing it won’t be long before Apple Music subscriptions bump up in price as well. I wonder if I add an extra year onto my subscription right now to try and beat the inevitable increase?

  • The only way to beat these price increases: discounted iTunes cards from Costco!

  • So Young

    Agreed! I bought a $100 card at 20% reduction from Costco just for my renewal Apple Music sub, so it just cost me $80 for one year!

  • SailorAstarte

    There are also a lot of new releases both HD and SD at $7.99. However, movie rentals are one to two dollars cheaper at Google Play. In any case, I’ll wait for Netflix or another streaming service, or just not bother watching it.