Apple’s Jet Black Finish for iPhone 7 Comes with a Disclaimer

The rumoured “piano black” iPhone 7 rumour turned out to be true today, as Apple explained one of two new colours as Jet Black, a new high gloss finish (the other colour was just…black).

Apple designer Jony Ive explained and detailed the meticulous steps required to create Jet Black in the company’s iPhone 7 video, making it the must-have colour choice for this holiday season.

Jet black iphone 7

But Jet Black also comes with a disclaimer. Apple website details the following fine print for Jet Black:

The high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodisation and polishing process. Its surface is equally as hard as other anodised Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone.

In other words, Apple wants you to know Jet Black is just as tough as other iPhones, but anything with a high gloss shine may be susceptible to “fine micro-abrasisions with use.” Apple suggests if you are worried about this, you go out and buy a case to protect your iPhone 7.

What do you think about this warning about the glossy finish of the Jet Black iPhone 7? Click here to find out Canadian pricing for iPhone 7 and iPhone 7 Plus.

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Andy

    Like Apple needs Scratchgate.

  • Dominic

    ya, it was bad enough with the iPhone 5 release

  • Salinger

    If Apple is stating this up front, it makes me think the “micro abrasions” are going to look pretty awful 6 months down the road. It’s not like Apple to point out any potential flaws, for lack of a better word, in their products. The fact that they’re issuing this warning before the product is even released, tells me they’re covering their bases for when the inevitable complaints start a few months down the road.

    It does look really good, and you’d use a case anyway, but that warning is kind of scary. 🙂

  • Widohmaker

    What a shocker. Never would have thought that shiny stuff shows scratches more easily. 😉

  • MrXax

    What would be the point of buying it if you’re going to shove it into a case, though?

    Better to select a finish less susceptible to showing abrasions, I think.