The rumoured “piano black” iPhone 7 rumour turned out to be true today, as Apple explained one of two new colours as Jet Black, a new high gloss finish (the other colour was just…black).
Apple designer Jony Ive explained and detailed the meticulous steps required to create Jet Black in the company’s iPhone 7 video, making it the must-have colour choice for this holiday season.
But Jet Black also comes with a disclaimer. Apple website details the following fine print for Jet Black:
The high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodisation and polishing process. Its surface is equally as hard as other anodised Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone.
In other words, Apple wants you to know Jet Black is just as tough as other iPhones, but anything with a high gloss shine may be susceptible to “fine micro-abrasisions with use.” Apple suggests if you are worried about this, you go out and buy a case to protect your iPhone 7.