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Bloomberg’s Face ID Claims Slammed by John Gruber

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Face ID

Bloomberg recently published a story with the headline “Inside Apple’s Struggle to Get the iPhone X to Market on Time”, with claims that Apple asked its suppliers to reduce accuracy of the phone’s Face ID system in order to speed up production. Apple responded to Bloomberg yesterday by saying Face ID accuracy being diminished for production purposes was “absolutely false.”

However, Daring Fireball’s John Gruber has slammed the publication’s claims, calling it a mere clickbait story.

“To be clear, I have no idea whether Face ID works as advertised or not. I haven’t used it even once yet. Maybe it stinks, maybe it’s great, maybe it’s somewhere in between. But Bloomberg clearly doesn’t know either, yet they published this story which has a headline and summary — “The company let suppliers reduce accuracy of the phone’s Face ID system to speed up production” — which suggests that Face ID is going to stink because Apple’s suppliers couldn’t get enough good components out the door. If this weren’t merely clickbait, they’d be able to say how well it actually works.”

Gruber refers to a handful of stories from Bloomberg and other analysts that came out before the announcement of iPhone X, all of which suggested that Apple was still working to incorporate Touch ID into the iPhone X display. Apple sources inform Gruber Apple was “all-in” on Face ID over a year ago, and that the idea Apple was still “working this out” in June is a joke.

“So where do these rumors come from? I don’t know. My guess is that if there’s an intent behind them, it’s that competitors (cough, Samsung?) within the Asian supply chain are attempting to sow doubt about Face ID. The narrative presented by analysts and certain news reports this summer was that Apple was still scrambling to get Touch ID working embedded within the iPhone X display, suggesting that Face ID was their Plan B.”

He notes that it is only natural that people are skeptical about biometric ID systems. They were skeptical about Touch ID when it was still only rumored, just like they’re skeptical now about Face ID. Today, though, Touch ID is both trusted and familiar.

Gruber concludes by saying that rumours claiming that Apple really wanted to get Touch ID into iPhone X but had to settle for Face ID “play into both the skepticism of the new and the comfort of the familiar”.

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  • It’s Me

    Gruber, always doing as ordered.

    Who didn’t know he was going to write exactly this?

  • KBlazer07

    It would be dumb for Apple to be “all in” over a year ago without a working alternative.

  • FragilityG4

    I pity you… a life with trust issues must be lonely indeed.

  • Joe

    I don’t automatically trust Gruber, he’s been wrong on a number of things. But I definitely don’t trust Bloomberg, for the reasons that Gruber accurately lists.

  • It’s Me

    There you go, straight to the personal attacks when you can’t cobble together a coherent or intelligent response.

    Anyhoo, am I wrong? Did you not expect exact such a response from Grubs? That’s not a lack of trust, it’s just common sense. Don’t you wish you had some common sense instead of needing to be told what you think?

  • It’s Me

    And without an almost guaranteed ability for the necessary suppliers to ramp up in time. You don’t make such a critical decision about your most important product a year out on a hope and a prayer the key new tech would even be available.

    But there are those that will swallow Apple’s narrative via Grubs without any thought at all. Same people think the X came out in the 10th by amazing coincidence. One genius tried to rationalize this bizarre claim by saying the X was planned but FaceID was a coincidence, forgetting that FaceID was required for the “all display” display…unless they did touch under the glass or on the back (would never fly).

  • FragilityG4

    Geez I don’t know if I would call myself a genius, I mean I am intelligent, rational and an all around good guy but genius? Who can say no to a compliment? Thanks buddy ????

  • FragilityG4

    My apologies that you can’t decipher the difference between a personal attack and a genuine concern. All of your posts are pessimistic. I once was the same way and I can say first hand it’s pretty lonely. I don’t understand your end game. Do you like iPhone/Apple? If yes why do you only post negative thoughts? If no, why waste your time in a forum you don’t like? There are so many other things you can be doing rather than posting remarks for the clear intention of rattling the cage. For this reason I pity you. I know what it’s like. It seems fun on the surface, but deep down you’re hurting… I know you are. Just let it be

  • It’s Me

    We’ve been over this. I like Apple. I’ve used their products for multiple decades. On other forums I “defend” them, or rather I argue against the brainless masses that try to evangelize about the evils of Apple. I find anti-Apple zealots to be far more religious than most Apple fans.

    But, and please take this to heart, I hold those Apple fans who choose to turn of their brains and choose to swallow any narrative without any critical thought in just as must disdain as I do those brainless haters.

    And that’s the thing. I don’t have an “end-game”. Liking Apple doesn’t mean slavish devotion to them. In fact, when you act the way you do, it reflects poorly on apple and especially on other Apple fans, because you make all Apple fans look like drooling thoughtless dimwits too.

  • FragilityG4

    This is all based off the fact that you think you’re right. Is there not a chance you are wrong? Like I said before, I’ll call a duck when it’s a duck. I denounced Apples stance with the FBI. I also disagreed when they said they would be open to sharing customers info to enforce anti piracy. I was against DRM. The list goes on. I just truly believe that dismissing something before trying it is illogical.

    PS. don’t go cruzing through android forums… you and I have enough drama here ???? Hahaha

  • It’s Me

    I would never cruise an Android forum, unless I was an android user. I find people that post on forums just to trash android and bad as those that do the same for Apple. They are trolls. Brainless trolls.

    As I said repeatedly before, I certainly was dismissing nothing. What I was doing and continue to do is question the narrative when the narrative is nonsense.

  • FragilityG4

    My apologies that you can’t decipher the difference between a personal attack and a genuine concern. All of your posts are pessimistic. I once was the same way and I can say first hand it’s pretty lonely. I don’t understand your end game. Do you like iPhone/Apple? If yes why do you only post negative thoughts? If no, why waste your time in a forum you don’t like? There are so many other things you can be doing rather than posting remarks for the clear intention of rattling the cage. For this reason I pity you. I know what it’s like. It seems fun on the surface, but deep down you’re hurting… I know you are. Just let it be.

  • FragilityG4

    As long as you remember it’s entirely your opinion. I have my own as well.

  • Aleks Oniszczak

    Gruber says, “If this weren’t merely clickbait, they’d be able to say how well it actually works.” That doesn’t follow. If Bloomberg has information that some suppliers aren’t meeting expectations on the precision of the dot projectors, it doesn’t mean they know the exact effect of that on the accuracy of FaceID. They could reasonably say that it will be worse though. I think the more likely scenario is that he’s jealous that maybe they have a source and he doesn’t.

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