‘Jony Ive Redesigns Things’ Tumblr Makes Fun Of iOS 7’s Colourful Design



A Tumblr blog named Jony Ive Redesigns Things full of images making fun of iOS 7’s colourful redesign has just hit the web (via Wired). To poke fun at iOS 7’s brighter, flatter interface and it’s designer Jonathan Ive, Apple’s SVP of Design, the blog was set up by 26-year-old web and app designer Sasha Agapov, shortly after the 2013 WWDC keynote unveiling the iOS 7.

Agapov told the source that he came up with the idea after seeing all the great jokes on Twitter, as the design community had started to show its disapproval by making quite funny mock-ups of new iOS icons and colours. “So I made the blog to save and store all the good products of this new craze”, he said. However, Agapov added that his blog isn’t necessarily a diss against Ive, whom he has admired as a designer for years.

Soon he had collected redesigns of everything from Star Wars to poop – all of which take on Apple’s new anti-skeuomorphism approach to the new operating system interface. Since launching after the Monday keynote, the Tumblr has gained some 7,000 followers and the Agapov said his inbox “has 289 unread messages and about 500 emails that I’ve managed to go through.”

Below are some funny images taken from the blog. You can see more at this link.



IPhone 5



  • Soi7


  • Jason

    The last image is pretty good.

  • Most of the “Ive Redesign” images I’ve been seeing I’m not finding a ton of humor in. Ive’s redesign wasn’t really about the bright colors as much as it was about the simplification of things.

    That being said, I love the images you’ve selected to show with this post. They’re some of the few that do mock the oversimplification more than the bright colors, which I agree looks a little hideous on most of the icons.