Kanye West Says Apple Bought Beats Because Samsung Partnered with Jay Z


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Our week wouldn’t be complete without hearing from Kanye West and his thoughts on the Apple-Beats deal, right?

Speaking at Cannes Lions festival in France as a surprise last minute addition, West shared his thoughts on the Apple deal with Beats and says it was helped by the fact Samsung worked with hip hop mogul Jay Z, which brought street cred to the South Korean company, reports AdWeek (via The Verge):

“There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture,” said West. “The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. I can’t work with anyone but Jay Z, because he’s No. 1. I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton, because that’s No. 1. … Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the No. 1 influencers.”

He is correct though in saying Samsung is nothing like Apple.

West also spoke about comparing himself to Steve Jobs—again:

“Steve Jobs, as everyone knows, was my biggest influence. Just seeing the way he fought to make things easier for people. After he passed, I made it my life’s mission to do what he did inside of that company,” West said. “I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.”

The rapper wasn’t quite done yet, as he also shared a story where he told Kevin Systrom, founder of Instagram, “why don’t you let us redo Instagram?” because it was deemed too ugly, along with most things on the internet.

Damn it Kanye, why do you always say such awesome things?

If you haven’t seen Dave Chappelle describing his first encounter with West, check it out below—it might clear up a few things about Mr. West:



  • FragilityG4

    If this sub par rapper dislikes Apple so much why doesn’t he withdraw his music from the iTunes Store?? Oh yeah he’s all talk and should do himself a favour and just shut up <— my rapping is as good if not better than his.

  • George

    Is this guy half retarded?

  • WatDah

    I thought he was praising Apple, saying they are No.1 company and influence, no?

  • Al

    More than

  • FragilityG4

    Yeah you’re right … I’m just remembering his slam on iTunes music festival.

  • ChrisShield5

    Kanye is sounding more and more dumb, but at least he said good things about Apple. If Jobs was a big influence, why not say intelligent things on camera instead of narcissistic garbage no one but him cares about? Jobs was hugely narcissistic, but was very likable in interviews.

  • because he’s a college dropout

  • Al

    I don’t believe Jobs was narcissistic at all. Arrogant… Yes. If it were reversed, there would be no Apple.

  • matt

    in the words of robert downey jr in tropic thunder:

    “never go full retard”

  • ChrisShield5

    Yeah, I think narcissistic is probably the wrong word for post Jobs especially post NeXT (although he was getting there before the collapse). Kanye on the other hand….

  • ChrisShield5

    He’s a good rapper/producer. At least his first two albums were really great. He’s just a complete moron as a person (especially lately). Funny thing is he was actually likable when he first came out. Humble guy, rapped about more humble than others at the time. Now he’s comically unhumble.