KGI: Apple Will Discontinue Original iPhone X When Next-Generation Model Arrives


According to a new report from KGI Securities analyst Ming-Chi Kuo, Apple will discontinue the first-generation iPhone X when the second-generation model launches later this year, instead of making them available at a cheaper price.

Kuo said that the lower prices for the first-generation iPhone X would affect the sales of Apple’s mid-range devices. Apple will reportedly launch a mid-range 6.1-inch iPhone with FaceID and an LED display for a price between $650 and $750. In a research note, Kuo said:

iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model. Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1″ LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.

If the report is accurate, Apple’s 2018 smartphone lineup will consist of a new 5.8-inch iPhone X, a larger 6.5-inch iPhone X Plus, and a mid-range 6.1-inch iPhone.

[via MacRumors]


  • Joe

    LOL. So I guess everyone who got an X (myself included) is looking pretty foolish right now?

  • AccordTR

    Why? It’s still going to work and if you choose to sell it and upgrade it’s still going to sell for good $$$ on kijiji

  • KBlazer07

    Basically they’re not devaluing the iPhone X, so it’s a good thing for you. If you want X features, you’ll have to pay for it, no discounting even if you wait a year.

  • Jay

    So how is this any different from any other model they discontinue the year later?

    Oh you just mean there wont be an X2? did anyone really expect a second generation to an anniversary model?

  • Harrison Langley

    They don’t discontinue previous models the next year. They continue to produce the last two year’s model and sell as a cheaper alternative to the most current model. Which is why you can walk into a Best Buy today and purchase a 6S despite it being two generations old.

  • SOB

    So do I have a collectors item now? 🙂