Messaging app Kik, created by a Canadian team of developers, has passed 200 million registered users. Kik Interactive was founded six years ago in Waterloo by Ted Livingston, who started the company while studying at the University of Waterloo.
Kik Interactive’s head of marketing Heather Galt said:
“We’re really excited about it. It puts us in a category with few other Canadian companies. From that perspective it’s pretty neat. Some of our registered users are people who probably used the app one time. But what gets us excited about our engaged users is those people are coming back. They’re having meaningful, impactful conversation with people they know or people they meet.”
According to research done by Kik, users in the U.S. spend an average of 35 minutes per session in the app. These numbers are quite impressive as they come ahead of Facebook Messenger’s 27 minutes per session and Snapchats 21 minutes per session.
The company’s next goal is to improve from 35 minutes of use per session to 38 minutes. This would push Kik one minute ahead of Facebook’s main mobile application.
Kik messenger for iOS is available as a free download from the App Store. The app requires a device running iOS 6 or later and has been optimized for the iPhone 5, 6, and 6 Plus. The app also offers in-app purchases that range between $1.19 and $2.29.