LG CEO Believes the iPhone SE is Old and Boring


Cho ju no lg g5 3

While speaking to the press in South Korea, the CEO of LG Mobile Cho Ju-no has slammed Apple’s new 4-inch iPhone SE, calling it an old and boring device, The Korea Herald is reporting (via BGR). Cho said that while LG is working hard on bringing exciting new products to market this year, Apple is simply rehashing the same boring devices in its lineup.

“Even though LG Electronics is beefing up its budget smartphone lineup, it will focus on delivering fun and exotic value to customers through premium products like the G5,” Cho said. In reference to the iPhone SE, the executive added, “Rolling out a product with same-old technology and features is not LG’s way”.

“Cost-effectiveness is not what device makers necessarily pursue, but they should create a very special value and make something out of it”,

Mr. Cho also told the press that LG does not really care about a rival’s product. “LG will tackle the lukewarm market response in the high-end handset market in the same regard”, he added.

Even though Mr. Cho thinks his company has exciting plans for 2016, he may have forgotten how only last year, LG continued to struggle in a market dominated by Samsung and Apple. As a matter of fact, Apple’s “old 4-inch iPhones” amounted to more than half of LG’s total handset shipments in 2015.


  • ipostic

    I think the problem lays even within his response: “beefing up budget smartphone lineup”. Most Android makers treat smaller phones as budget/less spec/worse camera while Apple brought in most of the new specs (except front camera) into a smaller body and able to sell “premium” device at budget prices. I guess the only other maker that comes to mind is Sony with its compact phones that still have decent specs and quality but for whatever reason – Sony phones are just not taking of in north america.

  • MrXax

    We’re not expecting companies to praise their competitors, are we?

    “LG does not really care about a rival’s product”


  • Larry

    Always a good indication of a winner when the competition CEO holds a press conference to slam an Apple product. Kind of like Nokia and Blackberry did 9 years ago.

  • mikeT

    He can shove that LG up his **s.

  • m Arch Tom’s on Bar N Ass

    iPhone SE is just made from scrap ! ( left-over, waste ) a way to recycle parts that were left from previous models. ( although that can be appreciated these days ) marc

  • Brad Fortin

    Yeah, and a Qualcomm executive called Apple’s 64-bit A7 chip a “gimmick” when it came out. If an executive is speaking about a competing product you can bet they won’t have nice things to say.

  • winnertakesteve

    wish i’d have been in the market for a new phone. SE is precisely what i’d like from a device. nots saying its for everyone, but its a very nice acknowledgement of the needs people like me!

    what sucks is that i am in the market for an iPad, each option in their lineup feels like it has (for my needs) at least one deal breaking compromise.