LVMH Exec: Apple Watch is ‘Too Feminine’, Will be Outdated Soon



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French luxury giant LVMH’s watch guru Jean-Claude Biver, who heads up the brands Tag Heuer, Zenith and Hublot, has said in an interview with daily Die Welt that the Apple Watch looks “too feminine” and its design will not stand the test of time, as Apple has made some some fundamental mistakes while designing its much anticipated smartwatch, The Telegraph is reporting.

“This watch has no sex appeal. It’s too feminine and looks too much like the smartwatches already on the market. To be totally honest, it looks like it was designed by a student in their first trimester”, added Mr Biver. “Luxury always has something timeless, it’s rare and conveys prestige,” he was quoted as saying, adding that the same could not be said for Apple Watch, which is expected to be bought by millions of customers and will likely be beyond repair in a few years’ time.

Earlier, Swatch CEO Nick Hayek had also told Swiss media that the world’s biggest watch group was “not nervous” about Apple’s foray into the market.

Personally, I’d take Mr. Biver’s accusation of a major design flaw as no more than a pinch of salt because it doesn’t sound reasonable to compare even a high-end smartwatch with a dedicated luxury watch from the likes of Tag Heuer or Hublot, which quite franky, do not cost less than $400. In fact, take a look at the following image (via GQ) and tell me, is that a feminine looking watch to you?

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  • FragilityG4

    Sounds like Balmer … Where is he now? Not heading up Microsoft just over paying for the Clippers.

  • Chrome262

    Truth is, smart watches are putting the bit on an already lagging watch market. So it seems like sour grapes to me as he knows his job is in jeopardy, because every Celeb who runs with one of his watches will probably be seen with the Apple one, because celebs love apple for whatever reason.

  • FragilityG4

    Obsolete before release? We’re not talking about BlackBerry here!

  • Kevin L

    Smart Watches are for dumb people.
    It’s like 3D TV and the fact I can talk to my playstation.
    You want a real watch, buy a time piece.
    This is garbage that will not stick around.

  • Ljmyst3ry

    All these people nagging this watch will seem like fools after the success of this masterpiece. Remember when the iPhone 3g was released?

  • Jake

    People who haven’t even used the Apple watch yet are pretty bitter towards it. I think there’s a lot of potential for these sorts of devices in the future… it’s kinda like when the first iPhone launched and people hated it before they could see it’s potential… and look at it now.

  • I’m just going to duct tape an old iPhone 4 to my wrist.

  • Matt

    Someone died and made Kevin L the authority over what people should strap on to their wrists. Very good.

  • Kevin L

    Thank you.
    It’s a gimmick, it’s a fad, it won’t last.
    But some poor suckers will pay for the inconvenience of another product that requires your phone to be within a certain distance (Bluetooth) and remembering to charge the battery.
    There’s a reason why phones are getting larger…
    And it’s not so you can wear them on your wrist.

  • sukisszoze

    Those who have a Tag already probably have a collection of watches and won’t mind dropping a few hundreds for the Apple Watch so they can use it with their new iPhone.