Manitobans: How to Get $10 from Visa for Not Shopping at Walmart

Walmart Canada stopped accepting Visa cards at their 16 stores in Manitoba on October 24th, in what is an ongoing dispute over interchange fees. The retailer wants to pay fewer transaction fees to Visa and banning acceptance of the card is the latest protest.

Visa Canada has fired back, by launching a new ad campaign where customers in Manitoba can get a $10 grocery rebate if they spend $50—at any other store other than Walmart.

Visa spokesperson Carla Hindman, when asked if this campaign was targeting shoppers to shop elsewhere instead of Walmart, told the Winnipeg Free Press, “We hope this eases the inconvenience for Visa cardholders in Manitoba who cannot use their card everywhere they may want to.”

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Visa had a similar ad campaign in Thunder Bay after Walmart banned its cards in its stores in the city, but that was a $25 credit for grocery purchases of $75 or more.

Alex Roberton, a spokesman for Walmart Canada, when asked about Visa’s new campaign, said “We don’t comment on how other organizations want to promote their brand.”

Visa said it offered Walmart one of the lowest rates for any merchant in Canada, but the retailer wanted an even bigger discount.

Prof. Sylvain Charlebois, from Dalhousie University in Nova Scotia, believes “For Visa to respond (like this) likely means they’ve already seen a dent in their sales.”

How to get your $10 grocery rebate from Visa if you’re in Manitoba? Just head over to this page, fill in your card number and email to register. You’ll have 15 days to make a $50 purchase including taxes to qualify.

The fine print says “Grocery Stores include physical retail locations that sell a full line of food products and are identified in the Visa Systems by Merchant Category 5411,” which excludes convenience stores.

By now, most iPhone and Apple Watch users have a Visa card added to Apple Pay so spending money will be easy. So this means all you need to do is go shopping for groceries and spend $50, and you’ll save 20% off thanks to Visa.

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Aleks Oniszczak

    I wonder if this will work, because even if you read the fine print, “Grocery Stores include physical retail locations that sell a full line of food products and are identified in the Visa Systems by Merchant Category 5411,”, how is the average person going to know that excludes Walmart?

    They might even read the promotion and GO to Walmart and buy groceries there – only finding out a month later that they didnt receive a credit.

  • MrBambinoDent

    Honestly, Walmart can go screw themselves! You can’t just tell people how they can or can not pay because you’re being cheap! How are they any different than any other retailer that still accepts Visa?!

  • MGSayah

    Did you not read the article? It says Walmart no longer accepts Visa cards, how does this make sense:

    “They might even read the promotion and GO to Walmart and buy groceries there – only finding out a month later that they didnt receive a credit.”

  • Aleks Oniszczak

    “Did you not read the article? It says Walmart no longer accepts Visa cards” lol and I guess everyone has a copy of this article in their pockets. Not everyone that shops at Walmart reads iPhone in Canada you know.

  • iHeartYEG

    The point is, you can avail any offer by Visa only “wherever Visa is accepted”.

    Walmart not accepting Visa cards has made quite a headline in Manitoba since a few weeks. It is unlikely that Walmart shoppers there are not aware of this.

  • MGSayah

    You didn’t get it yet, did you?

    Referring to your sentence “They might even read the promotion and GO to Walmart and buy groceries there – only finding out a month later that they didnt receive a credit.”

    You say that they might read the promotion and GO to Walmart and buy groceries there – only finding out a month later that they didnt receive a credit… Problem is that even if they GO to walmart to buy groceries because of this promotion, they won’t actually be able to buy anything cause walmart doesn’t accept Visa, meaning that they won’t have to wait a month to find out they didnt receive a credit, cause they’d have already found out about it by having their Visa card being refused at checkout…

  • Aleks Oniszczak

    Actually yeah you’re right, the last sentence in my original post makes no sense. Wow, I must be the type of person that would try to use my Visa card at a Walmart even after having heard they no longer take it in the news 😉

    I’ll edit it to make more sense…

  • Its allllll good fellas

  • xeronine992

    I know it would never happen, but I’d love it if MasterCard and American Express decided to stop processing Walmart payments. I feel that would be the only way to finish off that godawful store.

  • Daniel

    I’ve already took my business elsewhere since they started this feud.

  • Travis Pinky Mcdowell

    costco? they have been doing it for as long as I’ve been alive.

  • Travis Pinky Mcdowell

    walmart’s credit card is a master card i don’t think they would just stop processing they would be rather stupid to just throw away what is likely billions of dollars a year because there competitor is no longer accepted.

  • iHeartYEG

    No problem it’s all good 🙂

    I think it was a mindless move from Walmart. It doesn’t even make sense to stop accepting Visa cards. I think they figured they should do it because they *can*, people won’t stop buying from them and I guess that’s how they get more subscribers for their store credit card.

  • swotam

    I wish these stores (Costco included) would stop trying to dictate to customers what cards they’re “allowed” to use and just stick to their goddamn business of selling products to customers without dicking them around on payment methods. Luckily I don’t live in Manitoba, and I’ve already got a Mastercard solely because of Costco, but if Walmart pulls this shit in Ontario I’ll just take our business elsewhere. Superstore doesn’t have their head firmly implanted in their redneck ass like Wallyworld does, so I can always go there and pricematch anything WalMart might sell for less.

    It’s bad enough the cheap bastards are charging me for plastic bags now (what a freaking joke that “environmental initiative” is), so no VISA will be the last straw.

  • sully54

    Costco is a membership so they’re free to dictate how they want their members to pay, likely because they were able to negotiate the lowest merchant fees from master card, which they’re able to pass on as savings to customers at the till.

  • swotam

    I personally don’t see the distinction between membership or not. Costco charges a membership fee because they can, and because people will pay that fee based on the assumption that they’re saving money on their bulk purchases as a result. Their business is to sell me things at a discount in exchange for my membership payment, but how I choose to pay doesn’t factor into it, just like the actual amount I save by shopping at Costco is rather nebulous since I likely spend more by going there vs if I just shopped elsewhere.

    That said, their policy on only accepting Mastercard is a cost saving measure on their end to be sure, since they have no doubt negotiated lower transaction fees then when they were with AMEX. I do not see any indication that these lower fees translate to lower prices for customers, and if anything I’d suspect they do nothing more than improve Costco’s bottom line. Assuming that you are paying less because they are paying less is likely incorrect, that money they save is likely not being passed along to you.

  • Paxan

    Too bad when you go to the link and put in your info, comes up saying offer is unavailable and to try again later

  • Reeny

    3 days ago someone noted (above) that when you go to the link and put in your info, comes up saying offer is unavailable and to try again later. Well, still the same message. Now I’m just getting annoyed with the whole situation.