Microsoft: iPad Pro is Just Another Companion Device


Dan Laycock, Senior Communications Manager for Microsoft Surface has told TrustedReviews that consumers can easily get by with a single Surface product, though the same can’t be said for Apple’s latest iPad Pro. “Microsoft really wants you to only carry one device for tablet and PC, whereas the iPad Pro is always going to be a companion device”, said Laycock during the Consumer Electronics Show (CES) 2016 in Las Vegas.

He adds: “The strategies are very different.” “At one point in time, Apple declared that if there’s a stylus, that’s failure,” continues Laycock. “We’re a huge believer in the pen; we know our customers love it.”

The Communications lead goes on: “So to see Apple do something that feels a little bit similar, that is clearly skewed for a bigger screen, and more productivity built in, and the ability to use a pen.” “We don’t see it as a one-to-one comparison, because this is a full PC, you’re running full apps,” Laycock adds.

Apple has recently introduced a number of productivity-focused features with the iPad Pro, like app multitasking and picture-in-picture video. However, Microsoft has been peddling its Surface series of hybrids since 2012, with its latest devices being the Surface Pro 4 and the Surface Book laptop hybrid.

Do you believe the iPad Pro is nothing more than a companion device, while a Surface Pro 4 can fully replace a laptop?

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  • LionsRoar

    absolutely! the name “iPad pro” doesn’t do it justice.. its not even a fully pro device! if Microsoft can cram a full computer inside a tablet, why can’t Apple? at several billion dollars, a super company like Apple has all the money and resources to do the job but they just don’t care for their customers they are only interested in making money and making half baked devices that seem to repeat the lame same tired old OS and apps year after year .. I’m already bored with their junk.. if they don’t shape up in next couple years or so after their stupid spaceship is finished, Im thinking of switching back to Microsoft and buy their tablet instead!

  • KIII

    There’s a video by Terry White from the CES2016 where he’s at the Wacom booth talking with a rep that begins with a selling point of “None of our pens need a battery”.
    This would probably be the first time the company has had any outside worries.

    I can speak for almost a year long headache encountered with the Cintiq 27QHD touch that Wacom eventually owned up to as something they did not know how to fix and then refunded for.

    The iPad pro has no problems at all taking over the work load and does not inject any Android software either on my mac. For that matter that Wacom rep could be informed that the iPad pro does not need any addition drivers.

    In addition it does offer a laptop like experience.I haven’t owned a laptop before but this just works pretty good together for what it’s capable of. I’m not informed in this area but does anyone know if the iPad pro hardware has even come close to being maxed out by any available software yet?

    The point here is that this is just in it’s infancy and we don’t know where this will go next, if it’s not a laptop it could easily be a completely new thing.

  • Ron

    It’s just an improved iPad with pen capabilities, that’s all. It’s severely limited by iOS, and dinky iOS apps. Can it run full blown professional apps like Adobe Illustrator, Photoshop, Premiere, or AutoCAD? No. And hence, can never compete with a full blown laptop or Surface Tablet.

  • Ron

    A couple of years, why not switch over now (or use both)? I have both the Macbook Air and the Surface Pro, and I’m barely using my Macbook now. Since I use the pen a lot for notes, sketching, and some light photoshop work, the Surface Pro has become an invaluable tool.

  • KIII

    The iPad pro has no problems at all taking over the work load. Wacom feels a need now to mention that their pens do not need a battery.

    This runs all desktop programs just fine without drivers and even wires for that matter when on the same network.

  • KIII

    By the way If going from the 27QHD touch that the company owns up to existing non fixable issues with to a new option created by Apple wasn’t enough there’s also the fact that software developers have not maxed the hardware yet.

    This is just the start.

  • LionsRoar

    i have a lot of paid apps in my mac and iPhone I’m waiting to see if they will make a change first before i switch back (i was a windows user since 1997 until 4 years ago when i got frustrated with my windows machine constantly crashing on me and having to pay for a lot of repairs and i just plain got fed up so I got a mac and i have yet to see it crash. It has worked flawlessly for past 4 years i had it) I have no intention of moving right away I’m taking my time and watching to see what Apple’s next move is. Im in no hurry and besides I’m very poor and on disability so I can’t afford to go outright buying up a new machine right away. so its just a wait and see what happens in a couple years or so maybe i’ll find a job by then and try out the new surface tablet and see if its something i can use.