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Microsoft Study: Tech is Shortening the Average Human’s Attention Span

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Microsoft_study_tech_attention_span

Microsoft has recently published a study suggesting that the average attention span of humans has fallen since the start of the century. The study was conducted using surveys and EEG scans.

The company conducted the study in order to learn how modern technology is affecting the attention span of the people who use it. The average human attention span in 2000 was 12 seconds, but by 2013 it fell to only 8 seconds (fun fact: the attention span of a goldfish is 9 seconds). Microsoft CEO Satya Nadella said:

“We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention”

The research paper notes that the reduction comes from a combination of smartphone use and an abundance of content. Many people compulsively check their phones, and the variety of content on the web (such as social networks) makes it really easy to get distracted.

Microsoft-Attention-Spans-Infograph

However, the study wasn’t all bad news. Even though tech is hurting our long-term attention spans, it also appears to be improving our ability to multitask and concentrate in short bursts. Overall, this gives us a better sense of what deserves our attention and allows us to do a better job of remembering certain things.

It seems like heavy use of social networks tends to make things a lot worse. Many studies have shown that heavy use of social networks increases our need to compare our lives to the lives of others. Even though there are limits to these improvements, you can still be assured that technology is improving our lives (you just have to use it correctly).

[via Engadget]

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