NYT: U2 “Will Play a Significant Part” in Apple’s iPhone 6 Event Tomorrow

Image via MacRumors

More last minute details are ‘leaking’ in regards to Apple’s iPhone event tomorrow, as the New York Times says U2 will play a role in tomorrow’s show, reviving earlier rumours the band was involved but had denied.

The band will reportedly perform at the event—which is supposed to be a surprise—but also have some sort of role with Apple’s products as part of its upcoming album set to debut in late 2014.

Extending a decade-long connection with Apple, U2 will play a significant part in Apple’s event, which will be held at a performing arts center in Cupertino, Calif., the company’s home base, according to three people briefed on its plans. In addition to performing, the band will reveal an integration with Apple’s products that is connected to its next album, which is expected to come out by the end of the year, according to these people, who spoke anonymously because the band’s appearance — and its deal with Apple — is supposed to be a surprise.

U2’s lead Bono had a close relationship with the late Steve Jobs, as the latter helped the band launch the ‘Special Edition’ iPod back in 2004. Jimmy Iovine, co-founder of Beats—now an Apple-owned brand—was U2’s longtime handler at Universal Music Group.

According to sources close to the band, U2’s collaboration with Apple would “involve the release of new music in an innovative way, and Apple’s event would partly serve as a big, splashy stunt to generate publicity.” If there’s one event to get all the headlines–it’s tomorrow’s event.

We suspected U2 was still involved with the event somehow. The Irish Independent, which had published a statement from the band’s spokesman denying involvement with Apple, later pulled its article shortly after being published.

That external building Apple is building outside the Flint Center? That’s looking like a concert stage to me right now. Can’t wait for tomorrow.

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