Netflix Canada Joins Big 3 Broadcasters in Content Shopping in L.A.

Netflix Canada launched last Fall, to mixed fanfare. You either love it or hate it. Sure, the library is improving but there’s no denying Netflix has big plans for its growing Canadian subscribers, on pace to exceed 1 million.

They’ve signed deals with Paramount for content, have future plans to stream David Fincher’s TV series House of Cards, offered options to use less bandwidth to deal with caps set by our ISPs, and even hired lobbyists to do battle in Ottawa. The service remains one of the dominant uses of bandwidth in Canada and North America.

Signs Netflix is Serious: They Join the Big Boys to Go Content Shopping in LA

Every year the big three Canadian broadcasters (Rogers, Bell, and Shaw) head down South to Hollywood to find content to purchase for the upcoming Fall TV season. Other smaller broadcasters such as Channel Zero and Zoomer Media also make the trip to LA to preview shows as a group. What made this year particularly interesting? Netflix senior manager of content acquisition, Emily Briggs joined this smaller group, according to the GlobeandMail.

Netflix did not confirm their represent was there, but it’s clear they are taking things seriously and big cable companies also want a piece of the online pie:

But online is still a big factor, and broadcasters are negotiating harder for digital rights along with TV, according to another executive who spoke about negotiations on the condition of anonymity. Broadcasters made it clear they would push back against studios hoping to make extra money by selling online-only rights to more than one buyer.

“If they didn’t give multiplatform rights, you’d pay significantly less for linear [TV] rights … We definitely told the studios, that’s the only way we’re going to buy,” the executive said.

The way we consume our media has changed. Gone are the days of staying glued on the couch to catch your favourite show. Today, it’s all about watching what your want, went you want via PVRs and online services like Netflix. The cable carriers have noticed, and will go to any length to discourage the loosening of their iron grip over Canadian households. Sure, Netflix Canada might not impress everyone, but at least it’s out there as an option. And to see them shopping for media alongside Canada’s big wigs, that brings a smile to my face.

Did you sign up for Netflix Canada? How do you like it so far?

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • jackal

    Netflix should start up there own ISP service. With no usage limit and TV content, I would sign up. Shaw seems to be doubling my internet bill based on usage. So I’ll switch to Telus if I have to.

  • jackal

    Netflix should start up there own ISP service. With no usage limit and TV content, I would sign up. Shaw seems to be doubling my internet bill based on usage. So I’ll switch to Telus if I have to.

  • I use Netflix fairly often.  Between Netflix, iTunes, torrents, and various iPad apps I don’t ever watch cable TV and have cancelled my TV subscription.

    Bandwidth usage is a little high though…

  • I use Netflix fairly often.  Between Netflix, iTunes, torrents, and various iPad apps I don’t ever watch cable TV and have cancelled my TV subscription.

    Bandwidth usage is a little high though…

  • Kmalhotra17

    Best decision I made, able to catch alot of great movies, + all cartoon content for my daughter!

  • Brad

    Netfix I rate as 6 out of 10 mainly because of content.connectivity and Picture quality is an 8 at least however even hd is no good if it stoppes 4 times during a movie….

  • Jonnyecstasy

    I recently signed onto the US Netflix through a Canadian ISP service. I’m amazed at the amount of content we are missing up here in the north. Dexter, sons of anarchy, Friday night lights- just a few of the tv shows that I came across. Simply amazing.

  • Anonymous

    I signed up for Netflix earlier this year but after the 1 month trial, I canceled the subscription because I found the content was just not there yet. I scanned through all the movies and only found a handful that I had not seen and would maybe want to see. All the TV shows that I might have been interested in, only had seasons that I had already watched. Until their content increases by quite a bit, I have no interest in subscribing.

  • Anonymous

    I signed up for Netflix earlier this year but after the 1 month trial, I canceled the subscription because I found the content was just not there yet. I scanned through all the movies and only found a handful that I had not seen and would maybe want to see. All the TV shows that I might have been interested in, only had seasons that I had already watched. Until their content increases by quite a bit, I have no interest in subscribing.

  • Oscar9

    How do I sign up for the US Netflix from Canada??

    GH

  • Oscar9

    How do I sign up for the US Netflix from Canada??

    GH

  • Jonnyecstasy

    If you give me your email addy I will send you the link. It works like a charm.

  • Oscar9

    How do I send my email address to you without showing it to everyone?

  • Oscar9

    How do I send my email address to you without showing it to everyone?

  • Jonnyecstasy

    Send it to me at this addy:

    Jonnyecstasy@gmail.com

    It’s just an email I made up for a fake account to some site so no worries.

  • Jonnyecstasy

    Send it to me at this addy:

    Jonnyecstasy@gmail.com

    It’s just an email I made up for a fake account to some site so no worries.

  • Jonnyecstasy

    Send it to me at this addy:

    Jonnyecstasy@gmail.com

    It’s just an email I made up for a fake account to some site so no worries.

  • Derka181

    Netflix sucks in Canada, They have Iron Man 2 but not Iron Man 1, They have Bad Boys 1 and Not 2, WFT. They dont even have Goonies or Back to the Future. Netflix Canada = horrible

  • borg

    blame crtc, don’t blame netflix… in the states they have three times more content and the have the newest releases….it goes to show that canada is not keeping its end of the deal on the NAFTA trade agreement.

  • borg

    blame crtc, don’t blame netflix… in the states they have three times more content and the have the newest releases….it goes to show that canada is not keeping its end of the deal on the NAFTA trade agreement.

  • Halo Champ

    The big 3 cable companys are trying so hard to keep netflix out.

    I unplugged cable for netflix and never looked back. I love my netflix and am very pleased at the new content always being added.