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Netflix Promoting Original Content Via Pre-Roll Video ‘Previews’

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Netflix has been testing new ways to promote its own original programming for a while now, including recommendations, trailers, and other featured selections on its homepage, and now, it is using pre-roll video previews that play before the show you’re about to watch, as pointed out by TechCrunch. The video adverts promote Netflix original series or movies that are either live or coming soon, matching your interests.

Netflix screen

According to a Netflix spokesperson:

“At Netflix, we conduct hundreds of tests every year so we can learn what helps members quickly find and start their next great binge. We’ve already seen the positive effect of the video previews we rolled out last year. Now we’re experimenting with video based on personalized recommendations for shows and movies on the service or coming shortly. If we don’t test, we won’t learn and we’ll never get better, and who wants that?”

Netflix has confirmed that this is an A/B test of personalized video recommendations, one of hundreds of tests it conducts throughout the year. Those who are seeing the previews are reporting that the video previews are 30-seconds in length, and can be skipped by fast-forwarding. A number of ads have been spotted on the web and select TV platforms, like Roku and game consoles.

Earlier this year, Netflix also rolled out a screensaver for its TV app, highlighting its original programming.

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  • FragilityG4

    I joined Netflix because there were no commercials.

  • JIVentertainment

    Apparently these are Trailers, not commercials. I hate seeing commercials in movie theatres… but I love the trailers for movies. (As long as you can skip these trailers, I think you’ll be good).

  • FragilityG4

    I know they’re trailers and I don’t mind trailers in theaters but the beauty of Netflix is there’s no commercials and I include trailers in this category. Right now we can fast forward but how long until they stop that? How long before they make you watch two before your selection? I see their content all the time in my main screen plus emails. I have watched a lot and have enjoyed a lot of their content, but I don’t want it disrupting my regular viewing– especially if I’m on cellular and have to use data.

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