New Netflix User Interface Coming This Month, First Redesign in Four Years [PICS]


Netflix plans to introduce a new user interface for the web soon, according to USA Today, which marks the first time the service will see a major change in its design in four years, set to debut this month:

This improvement, the first to in four years, “moves away from the outdated brick-and-mortar video store concept to one that’s more immersive, with more information in one place than ever before,” said Cliff Edwards, Netflix’s director of corporate communications and technology. “It takes advantage of high-quality screens and our predictive algorithms to deliver the right information to the right people, in an easy-to-browse experience.”

After a developer in March wrote some code to allow for unlimited scrolling of titles, some hailed it as a must-have design feature, but internally, Netflix had been testing this for some time for select users, noted the company to The Verge.

The new interface will ditch the old brick-and-mortar style of covers, and move to a new widescreen view that will allow for better scrolling and also show more information from titles, with the ultimate goal to get people to watch more titles.

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Netflix currently has 62 million customers worldwide and we can probably expect these changes to hit iOS devices and the company’s interface on Apple TV soon as well. Anyone looking forward to this new Netflix interface overhaul?


  • Shaun Netflix

    Weird, I’ve had this update for a week or two now. I’ve also been a Netflix user for over a year.

  • CanucksGoals

    I guess online streaming services like Shomi is helping to push these types of update. Competitions are good.

  • poopchute

    I’ve had it for a couple of weeks also. It’s not really different enough for me to give it a second thought.

  • MleB1

    All very well and good, but for potential users, the actual movies / original series, etc offered by Netflix remains a complete mystery – the company’s Web page wilfully vague – the information only really available to users after they have given up their credit card info for the ‘free’ trial. Only slightly better is the info on what streaming from them means to your broadband use, but that is buried deep on its site.
    The lack of transparency should be concerning.