Netflix plans to introduce a new user interface for the web soon, according to USA Today, which marks the first time the service will see a major change in its design in four years, set to debut this month:
This improvement, the first to Netflix.com in four years, “moves away from the outdated brick-and-mortar video store concept to one that’s more immersive, with more information in one place than ever before,” said Cliff Edwards, Netflix’s director of corporate communications and technology. “It takes advantage of high-quality screens and our predictive algorithms to deliver the right information to the right people, in an easy-to-browse experience.”
After a developer in March wrote some code to allow for unlimited scrolling of titles, some hailed it as a must-have design feature, but internally, Netflix had been testing this for some time for select users, noted the company to The Verge.
The new interface will ditch the old brick-and-mortar style of covers, and move to a new widescreen view that will allow for better scrolling and also show more information from titles, with the ultimate goal to get people to watch more titles.
Netflix currently has 62 million customers worldwide and we can probably expect these changes to hit iOS devices and the company’s interface on Apple TV soon as well. Anyone looking forward to this new Netflix interface overhaul?