Nintendo’s Super Mario Run Projected to Make Over $70 Million in Revenue During First Month

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Nintendo will be releasing Super Mario Run for iOS on December 15. The game will mark the first appearance Mario ever made on a mobile device.

Nintendo has decided to offer Super Mario Run in a freemium sales model, giving the game away for free and including in-app purchases within the game. Users will be able to play the game for free, however, in order to unlock the full game they will need to spend $9.99.

Sensor Tower has been working out some projections for the app’s first month on the App Store. Initial projections are coming in at a respectable $71 million in gross revenue, which is about half of what Pokemon Go made.

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The predictions were based on pre-registration numbers, which are in the millions, and an assumption that the nostalgia combined with the gameplay quality will result in a fair number of its initial downloaders making the leap to pay the price to unlock the full game.

Nintendo’s Super Mario Run will launch as a free download in the App Store on December 15. The app will require any device running iOS 8.0 or later and will contain in-app purchases.

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  • Biggy604

    I doubt their projection, Mario doesn’t have the same pull it once did. Its not pokemon for one nor is it one of the other Nintendo properties that people wanted on smartphones. So I think it may hit below Candy Crush, especially with that 10.99 in app purchase to play the “full game” after the free app “demo”.

  • Good first step Nintendo, now deliver the real goods….

    We want Mario Kart and Smash Bros with full online support! 😀

  • Yearoftherat

    It will be interesting to see once people find out that it is not a stand alone game but will need internet connection to play… so much for my battery life 😛

  • Chrome262

    or data