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Nintendo’s Super Mario Run Projected to Make Over $70 Million in Revenue During First Month

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Nintendo will be releasing Super Mario Run for iOS on December 15. The game will mark the first appearance Mario ever made on a mobile device.

Nintendo has decided to offer Super Mario Run in a freemium sales model, giving the game away for free and including in-app purchases within the game. Users will be able to play the game for free, however, in order to unlock the full game they will need to spend $9.99.

Sensor Tower has been working out some projections for the app’s first month on the App Store. Initial projections are coming in at a respectable $71 million in gross revenue, which is about half of what Pokemon Go made.

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The predictions were based on pre-registration numbers, which are in the millions, and an assumption that the nostalgia combined with the gameplay quality will result in a fair number of its initial downloaders making the leap to pay the price to unlock the full game.

Nintendo’s Super Mario Run will launch as a free download in the App Store on December 15. The app will require any device running iOS 8.0 or later and will contain in-app purchases.

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