As the popularity of podcasting continues to increase, new data suggests that Apple continues to dominate the broadcasting industry that it helped create, with 82 percent of podcast listeners using an iOS device.
According to a report from Clammr, 78 percent of the podcast listeners who use iOS device use Apple’s built-in Podcasts app. Apple’s decision to pre-install the app on the operating system as of iOS 8 seems to be driving a lot of usage.
Combining the statistics, we can estimate that over half of podcast listening takes place on an iPhone (66% * 88% = 54%).
The report also compares podcast listening habits between iOS and Android users. Even though Android dominates in market share, the graph above shows that iOS has a huge lead in the number of podcast listeners.
The news comes at a time when the podcasting market is growing rapidly. Apple’s ecosystem of iOS devices, Macs, and iTunes allows the company to be a huge influential force on the podcasting market.