[u] New Movies to Hit iTunes Two Weeks After End of Theater Releases: Paramount

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According to a report by The Wall Street Journal, Paramount Pictures is planning to begin making its movies available to watch at home on platforms such as iTunes, only two weeks after the end of theater releases. The source notes that the movie studio has struck a deal with two major cinema chains to make new movies available on-demand earlier than ever before. Furthermore, two small films will initially be released this way, with more films to follow the new schedule later in the year.

“By reaching a pact with two of North America’s largest exhibitors— AMC Entertainment Holdings Inc. and Canada’s Cineplex Inc.—Paramount has crafted the most legitimate threat yet to the traditional theatrical model. To sweeten the pot, the studio will share a portion of revenue from iTunes downloads, video-on-demand, and other digital channels with exhibitors that play the films, giving them a hedge in case box-office revenue declines”.

The studio’s vice chairman, Rob Moore, said the same terms will be available to other theater chains, but Paramount has so far struck deals only with AMC and Cineplex, which had previously expressed more flexibility on release dates than competitors. If no other exhibitors agree to the new terms, Paramount will still release the movies with just those two chains, Mr. Moore added.

The first movies to follow the new schedule will be two inexpensive horror features out in October: “Paranormal Activity: The Ghost Dimension” and “Scout’s Guide to the Zombie Apocalypse”. 

“Technology runs through my veins...” | Follow me: @DrUsmanQ usman@iPhoneinCanada.ca

  • Interesting!

  • Cornfed710


  • ipostic


  • K3


  • Patrick Juvet

    This article is completely wrong – these two titles will NOT be on iTunes two weeks after they open in theatres. The deal allows Paramount to offer them for iTunes and other VOD services 17 days after the film’s theatre count drops to 300 locations or less in North America. ( These films typically open in 2,500-3,000 locations. ) Given the quick burnout on most horror titles, it’s likely these will be available for home viewing 5-7 weeks after opening date, but certainly not two weeks. Shoddy reporting, Usman !!!

  • jabohn

    Correct. It even says that right above the chart.

  • Quite!