Pharrell Shows Off His Apple Watch on Instagram [PIC]


With Apple Watch pre-orders set to go live this Friday, April 10 at 12:01AM PDT (3AM EDT), the iPhone maker’s marketing continues to roll out. The company has provided celebrity Pharrell with an Apple Watch Edition, which he prominently showed off on his Instagram account.

Screenshot 2015 04 06 23 59 36

According to the video below, Pharrell flips his wrist up which shows Apple Watch automatically turning on its screen, revealing the musician’s choice of the classic Mickey Mouse watch face. The video appears to showcase a 38mm or 42mm Apple Watch Edition with Sport band (in white?).


A video posted by Pharrell Williams (@pharrell) on

Pharrell also was seen wearing Apple Watch last night on NBC’s The Voice, which gets millions of TV viewers, and where the artist is one of the judges.

Apple has started showcasing Apple Watch in a variety of magazines, including recently in Canada, landing on the front cover of Rogers Media’s Flare.

When the original iPhone was announced, Shaq told a story of how he called Steve Jobs every other day to ask for an iPhone, to which the Apple co-founder repeatedly said “I can’t,” to deny the future NBA Hall of Famer early access to the company’s first smartphone.

With Apple Watch, it looks like Pharrell gets to be one of the first celebrities to receive the smartwatch before its April 24 launch. I wonder if he called Tim Cook every other day asking for a watch?

Probably not. I’m guessing Apple’s Beats Music boss, Jimmy Iovine, provided a hook up with Pharrell to show off the wearable. The musician was one of the first celebrities Iovine approached to check out prototypes of the original Beats headphones.


  • Zeke

    I’m glad Apple and Tim Cook did this. It’s given me a really great “real” first look instead of Apples stock photos. I’ve made the right decision. Getting an Appke watch isn’t for me. Dressing it up with all kinds of bracelets still doesn’t help. Apple watch is still geeky and cheesy looking. Stupid.

  • bob

    Can anyone clarify which size this is (38mm or 42mm)?

  • Conservative411

    It was dorky to wear a calculator watch in the 80’s and it will be dorky to wear an apple watch in the 10’s.

  • Conservative411

    I couldn’t agree more.

  • Tim

    This tarnishes the brand in my opinion. I associate the giving of products to celebs before launch as something LG or Samsung would do. (Yes, someone can probably show an example of Apple doing this is the past)

    And yes, it’s just a small second screen with a bluetooth connection that will make your life more complicated than owning one far more capable device in your pocket. Until smart watches solve a problem they are unequivocally a huge waste of money. You are paying to make your life worse. You are paying for battery anxiety and indecision on what device you should use to do what. At first, you’ll find yourself struggling through applications on a tiny screen to justify your purchase, but after a short while many will admit that it just isn’t worth the hassle. People don’t need to walk around with two screens attached to them. Our children will make fun of us.