According to a new report from the Financial Times, the creators of Pokemon Go have earned more than $250 million in revenue since the game launched. The report suggests that the game will eventually reach $1 billion in sales.
Niantic claims that every one in five players makes an in-app purchase in the game, according to pollster YouGov, who surveyed nearly 50,000 players from the U.K, U.S, and Germany. Within the first five weeks of its launch, in-app purchases for the game crossed $268 million, with the majority of players spending between $1.39 and $24.99 CAD.
In a statement, head of YouGov Reports Stephen Harmston said:
“Our research is showing that spend levels in five weeks in just three countries is over a quarter of a billion dollars. Start projecting that over time and across 72 countries where Pokémon Go is available and you’ll see how quickly this will become a $1bn run-rate game.”
The study found that 13 percent of the adult population in these three countries downloaded the game since its launch, with an astounding 90 percent continuing to play a month after launch.