Apple Shows Off ‘Portrait Mode’ in New iPhone 7 Plus Ads [VIDEOS]

Apple has uploaded a couple new ads this morning, showcasing Portrait mode from the iPhone 7 Plus. The first is called “Soul Mate”:

When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. That’s the difference between your housemate and your soul mate.

The second ad is titled “Creek”:

When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. And just like that, your photo goes from fine to fine art.

Portrait mode takes advantage of the dual cameras on the iPhone 7 Plus, offering a blurred background effect, usually found on higher end DSLRs.