Amazon Prime Day Launches in Canada, Here are Some Deals [LIST]

Amazon Prime Day is here and with the promise of more deals than Black Friday, let’s see if the company can deliver.

We’ve taken some time to look into the deals and have curated a list of what we think is worth buying below. Check it out:

While some of the Lightning Deals are okay, there aren’t any crazy deals, but there are some savings available. We should thank Amazon for getting other retailers to launch their own sales today, too.

Click here to visit and check out the latest deals. What did you pick up today?

Founder and Editor-in-Chief of Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Anthony ?

    I didn’t see anything that convinced me that having Prime was worth it. Looks just like any other Black Friday / Boxing Day sale in Canada. Overhype and underdeliver.

  • They did make the fatal mistake of hyping this sale as the sales aren’t mind blowing. But the move did get them a tonne of free press for Prime, so maybe it’s still considered a PR victory.

  • FragilityG4

    All the products on sale are junk! Nothing worth while.

  • sukisszoze

    A 288 page book on Apple Watch..really?!?

  • It’s amazing how quickly these guys can pump out stuff like this.

  • Okina

    The only thing that remotely caught my attention was the entire Flashpoint TV series on DVD for $35. I’m holding back on the urge right now though. And somehow I feel my life won’t feel empty without it.

  • Riddlemethis

    While the deals right now are not there….they might not get much better with the tumbling CDN dollar.

  • Sven L

    Absolute junk. Nothing that catches the eye, minimal mark down compared to regular price (they tell you 52% off, but the everyday price is 47% off).

  • T_T ?

    Doorbuster? Or tag sale?

    Looks like this is a flop. Just a quick search shows up this:

    That’s the question many Amazon (AMZN) customers seem to be asking as they browse the retail site during a shopping extravaganza Amazon has hyped as bigger than Black Friday. Prime Day, as Amazon calls it, is supposed to be a mid-summer opportunity to get killer prices on some of the year’s hottest products. But many shoppers are logging on to find underwhelming deals on oddball offerings such as beer coolies, nose vents, shoehorns and cat-training aids.

    Given Amazon’s heft, some retail analysts have speculated that the online dealfest could reshape the whole retail landscape. Instead, Prime Day seems to be shaping up as a flop, as social media posts such as those posted below suggest.

    Since Walmart (WMT), Amazon’s biggest competitor, vowed to match Amazon’s deals with “rollback” specials of its own, Yahoo Finance decided to quickly rank each retailer in 4 categories, to determine which wins the first annual Prime Day slugfest. It isn’t even close: Walmart walloped Amazon, by a score of 14 to 8 (with 20 being the highest possible score). Here’s our grading system, followed by a breakdown of each category:

    Relevance. Walmart offered a lot of mainstream products typical families can use, while Amazon offered a strange collection of miscellania that could have come from some gigantic leftover bin. Among Walmart’s top rollback specials, for instance, were paper towels, toilet paper, diapers, mattresses, sheets, a stroller, a crib, TVs, smartphones, printers and a lot of women’s clothing. You know, stuff people use every day.

    Amazon had a few everyday items when we checked its top listings, such as a router, a digital camera, and lots of smartphone cases and charging cables. But it also offered a baffling array of bottom-shelf items, such as a thermal laminator, a turmeric curcumin dietary supplement, anti-callus gloves, a rifle scope and many other specialty products. Amazon had hundreds of different “lightning” deals that came and went during the day, so shoppers logging on at different times would see different offerings. But in general, offbeat items seemed to outnumber everyday products. (But”Fifty Shades of Grey” fans are in luck: the unrated Blu-ray and DVD could be yours for $13.99.)

    Name brands. Walmart had popular branded products such as RCA TVs, Apple iPads, Samsung phones, HP laptop and Luvs diapers, along with some off-brand clothing and household items. Amazon offered its own Kindle products and a few well-known brands such as Nikon cameras, HP printers and GoPro bundles, but also a lot of other makes consumers won’t recognize, such as these brands of headphones: Jarv, Wicked, August, Blurex and Tweeds. Bose isn’t exactly quivering.

    Price. Savvy online shoppers won’t be surprised to hear that while both sites offered good deals, both also overstated the savings. Walmart, for instance, offered a 55-inch RCA HDTV for $399.99, claiming that was half off the regular price of $799.99. But Amazon offers the same TV for $495.78 (which is not a Prime Day lightning deal). And Amazon offered a Black & Decker dust buster for $47.99, claiming that represented a savings of $78.01 off the regular list price of $126. But Home Depot sells the same product for $74.99.

    Shopping experience. Amazon’s lightning deals might appeal to dedicated shoppers who enjoy the sport of waiting for deals to materialize on stuff they actually want, and have nothing else to do on a Wednesday in July. But it’s a mystery why Amazon played this sort of game with shoppers instead of just letting everybody see all the sale items all at once (and without a countdown clock telling shoppers how long they had to buy). Walmart’s old-fashioned strategy—post all the deals, all day long—was the winning approach, at least for shoppers who want to buy what they need, save a few bucks and get back to work. If there’s a Prime Day 2 (and it’s a safe bet there will be), we’re betting Amazon’s deals may look a little more like Walmart’s.