Apple to Announce (PRODUCT)RED iPhone 8/8 Plus on April 9 Claims Carrier Memo [u]


Update: It’s true–Apple just announced (PRODUCT)RED iPhone 8, iPhone 8 Plus and an iPhone X Leather Folio.

We’ve long heard rumours of a (PRODUCT)RED iPhone models coming this spring, but now the most conclusive evidence has emerged, courtesy of American wireless carrier Virgin Mobile in the U.S., as detailed in an internal memo obtained by MacRumors:

Virgin Mobile states that it will add the new smartphone models to its inventory system on Monday, April 9, coinciding with a launch announcement from Apple, which would likely be in the form of a press release. The memo doesn’t mention a (PRODUCT)RED edition iPhone X, so there might not be one.

The memo notes that there will be pre-orders, so it’s unclear if the new color would be available immediately or begin shipping later in April, but it does appear that Apple will introduce the models this week.

(PRODUCT)RED iPhone X concept by Martin Hajek

Bloomberg’s Mark Gurman corroborated the scoop, saying “Indeed should be this week.”

Last month, French leaker Steve Hemmerstoffer claimed on Twitter he had heard whispers of a red iPhone colour coming.

A year ago, Apple debuted (PRODUCT)RED iPhone 7 and iPhone 7 Plus models for a limited time, and many expected to see similar colour options for the latest iPhone 8 and iPhone 8 Plus to debut around the company’s recent education event, which unveiled the sixth-generation iPad.


  • RickysCV

    Same phone–no other changes inside; only a colour change that will be probably covered up with a case. We sure can get excited about so little.

  • SOB

    What about the charging mat?

  • Tony

    Does this sale strategy actually increase sales? Why can’t they just give us more colours at release ?

  • Olivier

    But, why?

  • Spiridus

    Exactly! I really wanted red but I wasn’t going to wait from September until May for it.



  • ifan

    game changer!!!!

  • erth

    charging mat please…. red phones i don’t need.