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Publishers Start Promoting Mobile Games With TV Commercials

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As highlighted by analytics firm App Annie, high-pofile TV ads now are becoming a common way for smartphone game publishers to promote their titles, and it seems that these commercials are actually resulting in significant gains among the number of active players, AppleInsider reports. Some of the mainstream companies that have received success with TV ads include King, Supercell, and Big Fish Games.

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Just as Apple has promoted iPhone and iPad applications in the past with TV commercials, companies like Microsoft have also advertised titles like “Angry Birds Star Wars” to promote their own products. However, the source points out that currently airing commercials from publishers represent “a whole new direction for upstart free-to-play game makers on iOS, Android and other mobile platforms”.

“Commercials for major titles such as “Clash of Clans” began airing as recently as late 2013, and similar advertisements for mobile games have been common in markets such as Japan. But the practice is now spreading in a big way to the Western world, where titles such as “Big Fish Casino” were promoted on U.S. television in the month of February.

Publishers behind hit titles are likely now advertising on television because of the influx of cash that affords them that ability. In terms of revenue, Finland-based Supercell was the top game publisher on the iOS App Store in February, while King came in second place.”

Once again though, the top iOS game of the month remains the phenomenon known as “Flappy Bird”, which does not yet require any television advertising. By the way, are you guys still playing that one?

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  • m Arch Tom’s on Bar N Ass

    there’s a typo in the title. take care, marc

  • Thanks fixed!

  • m Arch Tom’s on Bar N Ass

    From “Contact US” for SuperCell:

    hi !

    how do You relate to someone who doesn’t like games ? ( games just get on me nerves )

    as a writer and monitoring the mobile industry and mobile platforms apps, i came across Your business name being one of the publishers for mobile platform games and unlike individual developers submitting to apple app store staffs , apps with no real and authentic copyright registration (i.e: registered with int’l copyright and patents management organization) i convinced myself You may actually submit regular copyrighted game apps and i also convinced myself to enquire for some more details in connection with Œ mark (confomite’ europe’enne ) and declaration of conformity for products distributed to E.U consumer market. (mainly US)

    we may or may not assume apps distributed on Apple App Store are actually “embedding” or carrying a Œ mark for the iPhone and “App Store” stock app , are actually covered and even further we may (or may not) assume there is a inherent declaration of conformity for the aforementioned reason however, i still cannot figure out import/export tax payment occurring for games or standard apps submitted to Apple “on-line retail” staffs in the U.S (i doubt it Apple has staffs in E.U for developers/publishers submitting their apps) and to guarantee the EU consumer market for genuine products and adapted to the EU consumer market.

    NOTE: unlike Apple Hardware, software apps cannot be assembled in Europe then there are no parts Apple can import to the EU import/export-tax free for “shipment “. ( software import/export tax is license based or End User License based)

    take care,

    marc

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