Quebec Launches New ‘Shocking’ Anti-Texting and Driving Ads [VIDEO]

The Societe d l’assurance automobile Quebec (SAAQ) has launched a couple new anti-texting and driving ads, meant to curb distracted driving. They will air on French-language TV and radio and English radio, until October 18.

Check them out below (warning NSFW; shock value):

The first video has the man saying “I know I shouldn’t do this, but I can’t stop myself from texting”, while the bleeding girl then says “I know my parents will be sad, but I can’t stop myself from dying.”

The SAAQ says although the majority of Quebecers recognize the dangers of texting while driving, a large portion of drivers cannot resist doing so, as dependence on technology now poses danger to road safety.

Earlier this year, a Quebec man was fined $120 for using Apple Watch while driving.

What do you think of these ads?