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RIM Announces Blackberry Mobile Fusion Software to Protect iPhones

Today RIM announced the upcoming debut of a device management software that will protect iPhone (and Android) users. Set to launch in March of 2012, Mobile Fusion will function alongside Blackberry Enterprise Servers (BES) behind corporate firewalls, according to Reuters:

“What our enterprise customers are looking for, and the opportunity for us, is to become the de facto platform,” Alan Panezic, RIM’s vice-president for enterprise product management, said in an interview ahead of the announcement.

“We will take full advantage of whatever security capabilities are provided by the core operating system. We’re not going to hold that back in any way, shape or form.”

According to the Mobile Fusion site:

Support for devices that use Apple iOS and Google Android operating systems

Use BlackBerry Mobile Fusion to manage and secure devices that use Apple iOS and Google Android operating systems. Certain features enable administrators to add and import iOS and Android users, create group memberships, view user and device information, define IT policies and connectivity settings, manage apps on devices and assist users in the recovery of misplaced devices.

This service will enable the growing number of corporate customers with personal iPhones link their devices to the Blackberry network securely. RIM’s stock price has dropped 70% this year as a result of their failed product launches, and inability to innovate and keep up with smartphone rivals. The PlayBook and Torch are just a couple examples of products released ‘half-baked’ to customers.

Is this RIM’s last-ditch attempt to salvage itself? Should it concentrate on creating new products and software, or spread out into the device management field?

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • Omar

    This is finally good news out RIM. They should be focusing in that enterprise business and sticking to handhelds not offered by others, proper qwerty handsets for those who want nothing to do with 4 inch touchscreens

  • Anonymous

    You DO realize, right, that Canadian pensions and many Canadian mutual funds are heavily invested in RIM? So ya, we want them to succeed. Very much.

  • Anonymous

    This is a great move by RIM. I consider their devices far more secure than iPhones or Android. This extends it to the desktop as well. I think RIM so long as they maintain their security integrity will remain a strong company in the enterprise market.

    I’m really disheartened with the Canadian press in the last year. They make it out as if RIM is failing, they are shit and are pro apple/google. They should be pro Canadian and be more optimistic rather than suggesting RIM is SOL. RIM is still turning a profit, just not like they were. I hope they can turn their situation around.

  • http://www.iphoneincanada.ca Gary

    Yup. But of course, RIM needs to do its part to and stop releasing crap products.

  • Aristotles

    So what? Do you support corporate welfare? I certainly do not. RIM has to survive on their own merits by releasing products that are competitive in the marketplace. Maybe the Canadian pensions and Mutual funds need to reevaluate where they are investing the money entrusted to them.

  • Aristotles

    Could you give us some concrete examples of how RIM is more secure? Some dumb phones are more secure too but that is only because they can do less.

    You claim that RIM is secure/entrenched in the enterprise market but the vast majority of Fortune 500 companies are evaluating other options. iOS devices natively support Active Sync connection to Exchange server whereas RIM’s tablet offering does not have any native email and calendaring support. You would think that the Playbook should support BES natively without requiring pairing with BB handset.

  • Anonymous

    Aristotles wrote: “Could you give us some concrete examples of how RIM is more secure?”

    Emails sent by Blackberry using Blackberry Enterprise Server (BES) is encrypted end to end.  OTOH, emails sent by Exchange ActiveSync to your iOS or Android devices can be intercepted and decrypted using signed CAs.  Such attack is not possible with Blackberries as they do not use public CAs.

  • Colin

    It is an interesting change in direction.  The question is will this provide the enterprise less incentive to require employees to use Blackberrys.  Lots of enterprises force their employees to use Blackberrys for security reasons – could RIM be cannibalizing their own market?

  • Auto Strada

    tough to say. reminds of Sega when they decided to JUST make games and stop consoles. BB is very smart for trying to improve upon their only real weapon against iOS and Android since they know their hardware cannot compete even with a 10 min. head start.