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RIM Bets the Farm on BlackBerry 10, CEO Confident They’ll Rise Again

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It’s not over ’til… Thorsten Heins successfully leads Research in Motion (RIM) to the launch of BlackBerry 10. With more than a little bit of pressure bearing down on his shoulders, Heins has a lot riding on this upcoming January 30, 2013 release; consumers and analysts alike are predicting that this is it for RIM: their last chance. Good thing he’s feeling confident.

In a recent meeting with the New York Times, Heins was realistic and frank, stating that he didn’t expect “things to get much worse.” Truth is, RIM has nothing more to lose. Fortunately for their still considerable numbers of employees, developers and customers, they also haven’t given up yet.

The new phones are expected to look much the same as they always have (vaguely resembling the other “rectangular slab look of smartphones already on the market”), a detail which may initially sound like a bad thing. In reality, it may be the smartest thing the Canadian company has done in a while. Long-time users of the BlackBerry do so because it is different: many models still have physical keyboards and bonuses like the flashing LED that can be colour-coded to give visual notifications (the one thing I still miss with my iPhone to this day carried over from my previous life as a BlackBerry fanatic).

The real updates will be seen in the operating system, with the new version bringing features like an integrated and consolidated messaging system that will “display Facebook updates, LinkedIn messages, texts and Twitter posts along with e-mails” in a single location.

It is the sincere hope of Heins that people will find comfort in only needing a ‘flick of their thumb’ to operate their smartphone, and suggests: “It is stress relief; it doesn’t make you look at all your applications all the time.”

Hopefully for RIM he’s right.

What do you think? Is it too late for BlackBerry, or is it true that you never really forget your first love?

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  • FragilityG4

    It might be too late … Essentially they’ve been in hibernation for the past two to seven years.

  • Yep. They shouldn’t hype their stuff before it’s even out, just release something great for once.

    Gary Ng

  • Houlihan

    RIP RIM

  • Nooo! They’ll come back strong. BBM 2.0.


    Gary Ng

  • anon

    Too little, too late.

  • Kels

    Blackberry 10 is like Pokaroo, everyone hears about it but no one ever sees it. Mystery of mysteries.

  • Wayne

    Too be honest if bb10 can have as many apps as iOS or android with the bbm it can overtake apple and google I myself might buy bb10 device if I think it’s good enough to change from iphone5 to the new blackberry

  • I thing I’ll buy one . Even as an apple fan using iMac , iPhone , iPod iPad etc I’m willing to try it

  • Sdtrmg

    Bb10 fw!!

  • Kk

    It be great to see the Canadian company crawl back from the depths of hell…… but sadly I think Rim is a product of their own narrow minded thinking….Rim did the same thing Kodax did when they scoffed at the idea of film disappearing….just saying

  • RIP RIM.

  • The funniest part about this situation is RIM literally and I mean fucking LITERALLY ran themselves into the ground lol. This is also the sad part about it as well.

  • Yep. Ignorance rewards nobody in business.


    Gary Ng

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