RIM Study: ‘Bring Your Own Device’ Policies for iPhones Cost Companies More


A recent study commissioned by Research in Motion has concluded it is cheaper and safer for companies to keep using BlackBerrys despite the proliferation of the BYOD (Bring Your Own Device) phenomenon. RIM hired global research firm Strategy Analytics to look into the related costs when companies made a switch away from the BlackBerry to alternatives such as the iPhone or Android devices, and here’s what they had to say (via The Globe and Mail):

But Strategy Analytics, a global research and consulting firm, was asked by RIM to look into the costs associated with an organization that switches devices and found that costs often increase, despite the savings of not having to pay for and provide phones to employees.

“In summary, Strategy Analytics found that the costs of utilising the BlackBerry solution not only provided the most secure platform, but also the lowest (total cost of ownership) when considering all elements of the network, required device management and the devices themselves,” the firm wrote in its report, released on Monday.

Recent claims by numerous IT directors have stated the iPhone is equally as secure as the BlackBerry.

Earlier today, it was revealed US Customs and Immigration agencies down south had ditched the BlackBerry in favour of the iPhone, the latter being the most popular phone on Rogers, Bell and TELUS in Canada.

RIM is also set to exclusively preview its upcoming BlackBerry 10 line up to Federal MPs, most likely an effort to maintain its government contracts in Canada. BlackBerry 10 is set to debut in the first quarter of 2013.

So RIM hires a research firm to conclude retaining the BlackBerry is cheaper and a safer solution?

Seriously folks, you can’t make this stuff up.

[via The Globe and Mail]


  • miogus

    And the almond growers of California continue to uphold their study that almonds are the healthiest nut.

  • lol

    Unroasted almonds are better for us versus roasted.

  • ThatGuy

    Cheaper for who? How does this make sense? Lets say I am a company with 100 users, I need to pay for 100 handsets, 100 BES (Blackberry Enterprise Server) and Exchange User Licenses and 100 phone plans. Or I can pay off a portion (roughly 50%) of 100 plans and an exchange server with 100 user licenses. Which do you think would be cheaper?

  • William

    May be RIM should use the money spent on the report to subsidize the BB cost to US Customs so a news release can say US Customs decided to keep using BB..

  • ZING!

  • dgrayson98

    Cheaper, safer, 1/10th as productive.

  • OgilvyTheAstronomer

    In other news, a study commissioned by Philip Morris concludes that smoking is good for you.

  • Brom

    I am assuming that the study failed to take into account the cost of hiring and training new employees. If a company continues to force antiquated software and hardware on its employees it is going to loose its best (the ones who can get jobs elsewhere). These costs are quite significant.

    On the flipside, I am assuming RIM neglected the increase in moral and productivity by giving its employees CHOICE. The opposite argument to the above, employees will be more content and happier using a device that meets their needs and usage patterns.

    Pretty funny RIM. Sad to see it’s come to this. PS. I am at a company that had been locked down to RIM for 5+ years and now we have just instituted a BYOD policy. The entire company is pumped. Heck, a couple people even stuck with RIM! Their CHOICE.

    PPS. 1GB of data on the BES server cost me $45 / 10GB of data for my iPhone cost me $50.

  • LOL

  • Guest

    At my company, we can bring in the building (for personal use only of course), cell phones and personal media players, but not tablets. I.e. iPhone, ok. iPod Touch, ok. iPad? Nope.
    Confused? So am I. 🙂