Rogers Sues Bell Over False Advertising

Two weeks ago, Telus sued Rogers for apparently misleading advertisements claiming that Rogers is “Canada’s fastest network”. Now, Rogers has filed a suit against Bell Canada for misleading advertisements claiming that Bell has Canada’s “largest, fastest, and most reliable network”.

Rogers is pointing out that the currently operating Bell CDMA network has approximately 6.7 million customers on it, but the new HSPA+ network has “virtually no customers” and that Bell “could not have conducted enough testing with traffic to validate any claims of reliability”.

Apparently, Rogers has a lot of evidence to support its claims against Bell citing various public opinion polls that claim results indicating that in order to have a reliable network, people look for a carrier that has, over time, been able to deliver superior network service while hosting a large number of clients.

In a way, you could say that is correct as people are usually more likely to use what is familiar and proven, over what is new and requires change, but there are multiple ways to look at it.

In any case, this seems like the season to file a suit against people, so if your friend/family member/neighbor is getting on your nerves this holiday, make sure to sue them!

Rogers Bell

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  • dudemaster

    I like this!! Maybe if they hate each other enough we may get some real competition :)

  • Lee

    Oh jesus, does their ads say Canada's largest network by number of subscribers? Nope! Last time I checked Bell and Telus had greater HSPA+ coverage than Rogers plus they have 1XEV which is also 3G so how does Rogers figure? I've never seen Bell say most reliable network, it's always Canada's Largest 3G NEtwork, there's a huge billboard across the street from my place.

  • Dusty

    Haha, weak!

  • Mikey Twit

    You know what would be great? Instead of spending money on lawyers to fight this bs out, HOW ABOUT LOWER RATES FOR REAL COMPETITIVE ADVANTAGE! This just show these companies are making more than enough profit to waste their time on this dick measuring contest.

  • Luvgeek

    This is a great thing for Rogers. The added cost of these lawsuits is a profit opportunity.

    They can add a “legal improvement fee” at 50 times the cost-per-user of these law suits!

  • Xaroc

    My God… i login and look around here , and Mac News and all i see is People Suing Everyone else, All for simple things like “Mighty mouse” or simple Slogans, or Apps with names they others dont like. its getting a little out of hand dont you think?

    i wonder how long before Bell/Telus start trying to Sue Rogers Customers for what ever reason they can dream up lol.

    BTW DudeMaster a reply to your comment, them suing Each other over and over again may result in Competition, But lets say rogers loses…. all us Rogers Customers may suffer Higher Rates, due to the loss, or service agreements being modified. Could be bad… all our Carriers are going to cripple eachother and we the customers may bite the bullet one day

  • ML

    You forgot to report on this: http://www.theglobeandmail.com/globe-investor/r

  • concernedcustomer

    I believe telus and Bell, I am sorry Rogers is a lier and they sign you up and trick they do not tell you everything. Your bill always comes to more and there network sucks I had Bell and my boyfriend had Rogers and his phone would not work in elevators and basements and mine would and his would go out in certain areas and mine would not. This was overa 3 year period of my contract. Beware of Rogers they are sneaky….Bell is the inventer of phone they rent phone polls worldwide please Rogers you really think you have a better network…….Wake up……
    There are so many companies Kodoo and Virgin, Solo that have no contract or 2 years…..Time Rogers wakes up and gives better plans…..

  • http://www.businessmantra.net/ False advertising slogans

    False advertising should be banned because it’s distracting the customers mind and they purchased that product without knowing the fact about that product. Indirectly this is not good for customer point of view.

  • http://www.businessmantra.net/ False advertising slogans

    False advertising should be banned because it’s distracting the customers mind and they purchased that product without knowing the fact about that product. Indirectly this is not good for customer point of view.