Samsung Ad Mocking Apple Fans is the Most Popular Tech Ad of 2012 [VIDEO]


According to video tracker Visible Measures (via AllThingsD), the most popular tech ad of 2012 goes to Samsung’s Galaxy S III ad mocking Apple users waiting in line for the iPhone 5 (earlier ads debuted during the Super Bowl; a similar ad debuted in 2011 mocking iPhone 4S buyers):

Samsung tops the list in 2012 with Galaxy S III, a satirical campaign mocking Apple and its fans. In fact, not only does Samsung nab the top spot on the list with 71 million views, which is 17 million views more than the runner up, it also grabs three other spots on the list, including number three, four, and eight.

The only Apple ad to make the top 10 list was their video introducing the iPhone 5.

Visible Measures notes Samsung, Google and Microsoft saw massive growth in terms of brand performance in 2012. Samsung generated over 240 million views from their campaigns this year, a 580% growth compared to last year, while Google and Microsoft each had growth in the triple digits. Here is the full top 10 list for viral tech ads of 2012:

According to Visible Measures, Apple took the top spot for the most viral tech video in 2011, with their ‘Introducing the iPhone 4S‘ commercial, created by the agency TBWA/Media Arts Lab, below:

The Samsung campaigns are clever and extensive as new commercials are seemingly released each week. Earlier data revealed Samsung spends more money on marketing than Apple, Microsoft, Dell, HP–and even Coca Cola.

What do you think? Has Apple lost some of its video magic or has its competitors stepped up their game?


  • Tvaddic

    Wow, I didn’t known that ad had over 70 million views.

  • Ddassdd

    Apple is going down!!!! Ending will be just like PC vs. Mac war. How pathetic. They never learn….from past. gg

  • Tom

    Apple is not going down. Don’t count out Jonny I’ve. Though I don’t care for Phil’s taste in commercials. He’s gotta go.

  • LOL

    LOL why are you even on this site if you are trolling and hating on apple LOL pc user don’t know how to read?

  • keneo

    The reason Samsung got so many views? Because Google owns YouTube. They pump that add into every single thing remotely related to mobile tech. I couldnt see one Youtube video without this add being shoved down my throat.

    Samsung spent an obscene amount of money on advertising this year.

  • anon

    Apple stock plummeted to $538 yesterday ($35 Billion dollar bad day). Apple execs cashing in their stock… End of Mayan calendar this month… Hmm.

  • Time to stock up the pantry and bunker!