Samsung to Slash OLED Production as iPhone X Production Disappoints: Nikkei [u]


Samsung Electronics will slash output of its organic light-emitting diode (OLED) panels after Apple cut production of iPhone X amid weak demand, claims a new report from the Far East.


According to a new report from Nikkei Asian Review, Samsung Display, the panel-making unit of Samsung Electronics, now plans to make OLED panels for 20 million or fewer iPhones at the South Chungcheong plant in the January-March quarter. This number is significantly lower than its initial goal of supplying panels for 45 million to 50 million iPhones during the same quarter.

Samsung has yet to determine its production schedule for the April-June period, but one can only assume that further cutbacks are in store for the South Korean company.

This new target for Samsung Display reduces productions to around 60% of the original plan, and when comparing facilities dedicated to making display panels for Apple, this rate will fall to 50% or lower.

In order to offset the financial impact that this drastic reduction in production will lead to, Samsung is currently trying to secure orders from more customers in China.

Last year, Samsung invested $12.6 billion USD to boost its OLED production capacity in anticipation of an iPhone X boom that never came. Early predictions for 2018 profits were to beat the 6-year high of Q2 last year, but now it’s looking like Samsung’s display business may be in for a slump.

Apple will halve its iPhone X production target for the first three months of the year to around 20 million units, we reported last month, adding to growing concerns about weak sales of the flagship smartphone.


  • Tim

    Not surprised. I’m always looking for them in public and have seen about 3 since launch. With sales tax the base model of this thing costs $1400 to $1500 depending on your province. While we’re somewhat used to higher prices, that tells you a lot about how crappy it will perform when Americans are unwilling to pay closer to $1000.

    I also don’t like the screen. My 6s plus is way better for reading web pages on as the wider display doesn’t scrunch content as much as the X, resulting in less scrolling. If the new models can keep this width and just remove the chin and forehead, I’ll consider upgrading.

  • Riddlemethis

    Yup…of course there are those who disagree mainly because they “see” only what they want to see.

    Later this year Apple will be offering a middle-low end model and the hype is already starting by the supposed experts who predicted the 10 would be the cat’s meow.

    It’ll be interesting to see if Apple smartens up or if they’ll be on their way of continually making ongoing mistakes.

  • BeaveVillage

    I know one guy who got an X right away after they launched, funny enough I know more people with the iPhone 8–which is a proper continuation of a great model of phone, the 7 and the 6 before it.

    No one asked for a lip in the top of their phone screen either, I have no doubt Apple will do away with it for XS, XI or IX whatever comes next.

  • Aleks Oniszczak

    A friend bought the iPhone X and returned it after only a few days due to eye fatigue. He got an iPhone 8 Plus in its place and is happy again. I looked into it and it turns out the iPhone X screen is the only iPhone model that flickers. This causes eye fatigue and migraines in some. You can see if for yourself by just videoing the iPhone X screen with another phone – flicker city!