Yesterday, Samsung debuted a new video on its YouTube channel called “Designing Possible,” detailed the design process of the new Galaxy S6 Edge.
The video bears a striking resemblance to Apple’s design videos, specifically the latest video about the 18-karat gold Apple Watch Edition. Both videos feature men with English accents talking about the design process of the companies’ devices while showcasing the manufacturing process.
Here is Apple’s ad for the Apple Watch Edition, which they showed off back in March:
Here is Samsung’s latest ad for the Samsung Galaxy S6 Edge:
The intent for both ads also appears to be the same, insuring that people understand the level of thought and precision that goes into the design of these devices. Samsung’s ad seems to be focused on Samsung as a design company. On the other hand, Apple’s ad seems to focus more on the product.
Samsung hasn’t been accused in the past of copying Apple’s ads, however, the Korean company has been accused of copying Apple in other areas.